File:SEGA Letter.jpeg

Refer to March 9th, 2015 for more details. Transcript of the letter below:

Kesshite (Kathrine) Buruamuzu Character Design Lisison Sega of America, Inc. 350 Rhode Island Street, Suite 400 San Francisco, CA 94103

February 3, 2015

Dear Mr. Chandler, My name is Kesshite Buruamuzu, but here in America I go by Katherine. I'm the Character Design Lisison for SEGA of America, which means I am responsible for addressing any and all issues arising from the use, misuse, and design of our characters.

I've been made aware that you are the leader of the current boycott of the Sonic Boom franchise due to changes in the Sonic character, specifically, the change from tan arms to blue arms. As I'm sure you've seen on the news, your boycott had been particularly effective! In addition to poor sales and many returns of Sonic Boom merchandise, we've had to replace in store promotional materials, replace missing Sonic Boom games from retail shelves, and hire extra cleaning crews to clean glitter bombs from our offices.

I'm please to tell you that SEGA of America has heard your issues with the Sonic Boom franchise, and has decided to act to alleviate the issue you have so clearly established. We will be making a herculean effort to address the abomination of Sonic's blue arms, and will be taking every step possible to accede to your wishes.

Unfortunately, due to both contractual and technical limitations, we are unable to recall all Sonic Boom merchandise. However, we have a compromise solution that we feel will address all of the issues with the game and the associated materials.

Beginning on March 31, 2015, we will be recalling all Sonic franchise material produced before the release of Sonic Boom, and releasing online updates for the previously produced games, in order to update the outdated Sonic material with the current blue armed paradigm. This includes all Sonic merchandise, including but not limited to games, apps, comics, books, television shows and specials, commercials, books, stickers, dolls and action figures, and keychains. We will be removing all of the tan armed depictions of sonic and replacing them with the new and improved blue armed look.

We would like to invite you to a Blue Armed Rebranding Ceremony on March 31 at SEGA headquarters in San Francisco. We will provide free accommodations at the Fairmont, a Five Star hotel, for you and one guest, you will have to provide your own transportation. Please RSVP by February 10, 2015.

If you have any questions, I can be reached at 1-800-872-7342

Thank you for your patronage

(signed signature) Kesshite Buruamuzu

Kesshite (Kathrine) Buruamuzu