CWCki - User contributions [en]

Chris and brand loyalty

2021-03-08T23:22:52Z

Plautistic: /* Harry Potter vs. Pokémon */

{{Articleofthenow}}
{{quote|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. |[[Download For Play Only|Chris, making his thoughts on branding as clear as he can.]]}}
[[Image:Chris Love Micky D's.png|thumb|I'm LOVIN' it.]]

'''Brand loyalty''' is a consumer's commitment to repeatedly purchase a product or service from a particular company or business. Companies often use advertising, loyalty programs, product placement and contests to establish a brand in which consumers will recognize, value, and seek out at the expense of other brands. Due to his [[Autism|difficulty separating]] [[Chris and reality|reality and fiction]], Chris tends to think advertisement is [[Axe|literal documentation of a product's effectiveness]] rather than an intrinsically biased attempt to lure consumers. As a result of his sense of entitlement, he views [[Chris and contests|winning games of chance]] as a validation of his self-worth. These qualities, in combination with his [[Autism|rigid thinking, fear of change and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally be considered "brands", such as mental disabilities and sexual orientations.

==Overview==
{{Quote|Oil of [[Wikipedia: Olay|Olay]] brand bar soap... Softer, smoother skin in a week or so! And, not only that, it gets you clean, and it makes you smell good... I just used it to wash my hands! And I use it in the shower! To [[Mass debating|wash myself vigorously]]! I certainly do not use any animals, my own [[Semen|jizz]], or anything else other than Oil of Olay brand bars of soap. And Axe body wash. And shampoo, and conditioner. Available in anti-dandruff form! But anyway, Oil of Olay. Softer, smoother skin in a week, and makes you very clean. Have a nice day!|[[Anti Troll Movement Video1|Chris, promoting hygiene products without irony.]]}}

[[Image:Rubi 110309.jpg|thumb|right|Chris considered this an appropriate reward for drinking thousands of cans of Coke.]]

Chris considers his choice of brands to be a major component of his identity in the much the same way as [[Autism|other]] [[Love Quest| things.]] In general, once Chris has committed to a particular "brand" he will stand by it regardless of its quality. He considers those who abandon a brand in favor of a competitor, such as [[Sonichu]] fans who became fans of [[Asperchu]], to be "hypocrites". Chris seems to consider being a consumer of a particular brand as something like a relationship — at one point clumsily attempting to use a mangled quote from the video game ''[[:wikipedia:Brütal Legend|Brütal Legend]]'' to explain this strange belief, saying that merchandise was like a wedding ring and that as long as there was branded merchandise available, fans should stay loyal.<ref>[[Download For Play Only]]</ref>

As Chris's allegiance to brands plays such an important role in defining Chris's personal understanding of his identity, he feels highly threatened when either his favorite brands or his loyalty to them are called into question. Many of Chris's most notorious outbursts are a direct result of this insecurity. While this was the basis for much of Chris's internet trolling, it apparently dates back into Chris's early life when school bullies, in a form of proto-trolling, would tell him that Sonic the Hedgehog was dead in order to get a rise out of him.<ref>some Jackie chat</ref>

Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even, and perhaps especially if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty, compulsively entering any contest he encounters and fastidiously collecting various loyalty points, including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly|''McDonald's Monopoly'']].

[[Image:Lbpsucks.JPG|thumb|left|[[Chris and copyright|Free advertising]].]]
Chris seems to struggle to understand the economics of advertisements, instead of seeing them as positive features in the media he enjoys. He happily included his own versions of advertisements and product placement for real brands in his [[Homemade Nintendo Power magazine]] and nearly every issue of [[Sonichu]]; he seemed genuinely surprised that Coke, for example, wouldn't want one of his fake Coke ads — "hand-drawn charm" notwithstanding — on the [[CWCipedia]]. He also frequently states that his videos are sponsored or "brought to you by" various companies with which he has no business relationship and uses his own variation of marketing speak to plug their products.<ref>[[Anti Troll Movement Video1]]</ref> Likewise he often attempts to promote his favorite brands by parroting their advertising language, a habit he has had since at least high school.<ref>[[Song of Christian]]</ref>

He is a vigorous defender of his favored brands in unusual ways, warning his readers not to purchase pirated versions of ''[[Little Big Planet]]'' (a PS3-exclusive title) for Xbox 360, despite the fact that this is impossible.

{{clear}}

==[[Sonic the Hedgehog]]==
{{quote|HERO OF MY LIFE|[http://archive.sonichu.com/cwcipedia/index.php?title=Sonichu Chris, describing Sonic]}}
[[Image:0064-ChristianWSonic.jpg|thumb|right|A match made in heaven?]]
Sonic is the quintessential example of Chris's intense brand loyalty. Chris is, in many ways, the product of Sega's attempt to allow people to feel a personal connection with electronic appliances. Following Mario's success for Nintendo, Sonic was designed to appeal to young children and act as a mascot for Sega. He was concocted by combining elements from other popular cultural elements of the early 1990s, including Michael Jackson, Bill Clinton, and Santa Claus. Part of Sega's strategy was to employ a multi-pronged marketing technique, including video games, television shows, toys and contests. Chris followed all of these closely and in a fateful moment became the winner of the [[Sonic the Hedgehog Watch & Win Sweepstakes]], which cemented Sonic's place of honor in Chris's mind. Sonic became Chris's "lifelong hero," replacing his previous "lifelong hero" [[The Adventures of The American Rabbit|The American Rabbit]] (despite Sonic's much greater grip on his life, Chris has often felt compelled to mention the American Rabbit, as if out of some obligation). While Sonic was certainly a popular franchise, particularly in the 1990s, Chris became obsessed with the hedgehog to a level likely unanticipated by Sega. During the 1990s Sonic occupied nearly all of his thinking, serving as a fantasy world in which he could escape from the realities of daily life. Chris would generally combine Sonic with whatever he was doing, whether it was replacing the characters in Goosebumps books with Sonic characters or combining [[Bionic|Sonic with basketball to form the recolor "Bionic]]." Over the past two decades, Chris has purchased nearly every Sonic-branded game, toy, and bit of merchandise, and seems to view Sonic as something resembling an old personal friend.

Instead of growing up and moving on when the Sonic brand began to grow stale at the end of the 1990s, Chris merged Sonic with his other beloved franchise at the time, [[Pokémon]], to create [[Sonichu]], who has largely replaced Sonic as the primary character in his internal fantasy world - although Sonic still makes occasional cameo appearances.

Despite Sonic's sidekick Tails' major presence in the Sonic canon, Chris rarely refers to him and conspicuously left him, or any recolor of him or two-tailed anything, absent from ''Sonichu''. Some have speculated that this may be due to popular schoolyard rumors that conjectured that Sonic and Tails were in a homosexual relationship. Chris's notorious [[homos|homophobia]] may have caused him to have an aversion to a character that he imagined might have tempted Sonic from "the straight path."

Although Mario and Nintendo were vicious rivals of Sonic and Sega, Chris seems to have been largely oblivious to this tension ([[Chris and hypocrisy|or simply did not care because he liked both brands]]) and never subjected them to the kind of hatred he would aim at rivals of his favored products later in his life.

Chris appears to worship Sonic ''the character'' more than Sonic ''the brand'', as he would be easily teased at school when other students said that Sonic was dead<ref>[[Jackie Chat 9|Jackie Chat #9]]</ref>, and believed that YouTuber "hotdiggedydemon" had murderous intent against the [[Chris and reality|fictional character]] in [http://www.youtube.com/watch?v=WF9CS3L_ezw Sonic: Too Fast?] and insisted [[List of Christian's comments on YouTube#Sonic: Too Fast?|that Sonic was alive]]. Chris's almost religious dedication to Sonic reached a surprising limit when he [[26 December 2014|vandalized products and assaulted staff]] over a superficial change to Sonic, [[Sonic Boom|the color of his arms]].

==[[PS3|Playstation 3]] vs. [[HEXBox]]==
[[Image:KillThatHexBawx.jpg|thumb|left|Violence is never the answer.]]
[[Image:cwcps3_by_nevermonkey-d4jrnny.jpg|thumb|right]]
{{quote|Sony's Playstation 3 and Playstation Portable are Truly a place I can call My Digital Home. :D Happy Anniversary, Playstation 3; you are Truly the Best Life Upgrade Ever|[[PS3 History Level|Chris expressing TRUE and HONEST love.]]}}
Perhaps Chris's best known case of brand loyalty is his sycophantic love of the [[PS3|Sony PlayStation 3]] and abject hatred for the [[HEXBox|Microsoft XBox 360]]. While fanboyism for these video game consoles is certainly well known and the rivalry between these products is referred to as a "console war", Chris, as he frequently does, took it to a new level, irrationally hating the Xbox 360 and heaping love and money on Sony. Chris was obsessed with the PlayStation 3 long before he was able to purchase one, stating that he would throw out the cure for autism for the $600 hunk of black plastic.<ref>[[Pixelated PS3]]</ref> When he finally bought a PS3, after failing to [[Pixelated PS3|win it in a contest]], he considered it to be the "ultimate life upgrade". The PS3 and its online component the [[PSN]], where he has spent thousands of dollars, became an extremely important part of every day for Chris. He would also use his limited budget to purchase numerous Sony branded accessories, including a flat-screen TV, a [[PSEye]], PSmove, PSmove Sharpshooter and multiple [[Guitar Hero]] controllers. Chris seems to find more pleasure in the purchasing of PS3 content than in its actual use. He frequently buys downloadable content for games he does not own. Chris seems to consider the PS3 and its games and accessories to be a genuine life improvement or something akin to investments rather than a glorified hugbox; how these electronic gizmos do anything but distract him from reality remains unclear. Chris went to great lengths to express his distaste for the PS3's primary rival: the Xbox 360, or "HEXbox" as he liked to call it. When Chris would propose a video game such as [[Christian Weston Chandler's Adult Chronicles]], he would make sure to state that it would be for all consoles... HEXbox excepted. Chris went as far as defacing in-store advertisements for the Xbox while yelling "kick that hex-bawx"<ref>August 2010</ref> and frequently lashing out at those who appeared to like or be affiliated with the Xbox.

Chris's reasons for hating the Xbox 360 have never been clearly defined. When pressed for answers, Chris would generally cite Xbox Live's (Xbox's online component) cost or the infamous "[[Wikipedia:Red_ring_of_death#.22General_Hardware_Failure.22_errors|red ring of death]]".<ref>[[Mailbag 5]]</ref> He would later admit that his anger stemmed from jealousy over being unable to afford an original Xbox and that the aforementioned reasons were merely excuses<ref>[[Jackie E-mails 14]]</ref>. Though he later softened his stance against the Xbox under the influence of [[Jackie]], the rivalry between the consoles and Chris's loyalty towards Sony was at its peak during the height of Chris trolling. This caused his hatred to become well known and the Xbox 360 to become a bit of a mascot for trolls. Chris also associated the Xbox with trolls, depicting [[Asperchu|Alec Benson Leary]] as an Xbox user. Even though he has recanted much of his hatred towards the XBox 360, he has not made the choice to purchase one, despite spending the vast majority of his money on video games.

Chris once felt similar hatred towards the PlayStation 1 and 2, which were at that time rivals to his beloved Nintendo 64 and GameCube respectively. His hatred for Sony and its gaming products, described by Chris as equal to his contemporary hatred of Microsoft, evaporated when he purchased a PlayStation 1 at an SPCA rummage sale for a "bargain." He intended to sell it for profit, but instead played it and found it to be enjoyable. Instead of learning from this, discovering that rival consoles can be equally enjoyable, Chris simply became a [[Sony]] fanboy (in addition to a [[Nintendo]] fanboy) and began hating Microsoft.<ref>[[Jackie E-mails 14]]</ref>
{{clear}}

==[[Autism]] vs. [[Asperger syndrome|Asperger's]]==
{{quote|Competing Retards|[[Mailbag 19|The first words that come to Chris's mind when he thinks of Asperger's syndrome]]}}
Chris extends his loyalty to brands far outside the normal realms of products and services and into the world of [[Slow-in-the-minds|mental abnormality.]] He is extremely loyal to his diagnosis of autism, swearing by "my autism" multiple times and considering it to be an integral part of his identity, despite having serious difficulty grasping how the condition affects his ability to function. Just as with the PS3 and Xbox 360, Chris has identified a rival to autism in Asperger's syndrome. This is a classic case of Chris's propensity to choose one "brand" over another despite the fact that they are identical; Chris's "high-functioning" autism and Asperger's are essentially the same diagnoses. Chris feels that people with Asperger's are trying to "steal his limelight" and in fact stated that the name of the disorder, beyond merely sounding like "a bad cut of meat," brought to mind "competing retards." He seems to believe that people with Asperger's syndrome are somehow faking their symptoms.

Chris's loyalty to autism and insistence on believing it to be different from Asperger's syndrome forces him to ignore any kind of reason. Initially, his unusual feelings on the matter were unknown and he was able to blissfully hold onto his ignorance unopposed, but when they were discovered and the outside world pushed him on the issue he displayed a stunning slide towards the grossly irrational. Initially, when confronted by "fans" in the [[mailbag]], Chris claimed, while pointing to the Wikipedia articles on the topic, that the two were differentiated by the age of onset (which is complete nonsense), but quickly decided that his "mind was closed" to the matter and refused to answer any more questions on the topic. When pushed further by [[Vivian G]], Chris went as far as to say that he was willing "[[Chris and reality|live this lie than believe that truth]]."

==[[Harry Potter]] vs. [[Pokémon]]==

[[Image:100-DarkCWC.jpg|thumb|right|Chris expressing his hatred for "that spaz" the only way he knows how... in Pokémon form.]]
{{quote|He dared compete against Pok'emon, PLUS he is a total Spaz, and I just do not care for him at all.|[[Mailbag 7|Chris]]}}
Although this is not seen as a traditional rivalry by the rest of the world, Chris has a strong dislike of the boy wizard Harry Potter because he perceives him to be a threat to the Pokémon franchise. Chris calls him a "[[Christian Weston Chandler|total spaz]]"<ref>[[Mailbag 7|Mailbag #7]]</ref> and at one point even [[Death threats|''threatened to kill'']] [[Chris and reality|the fictional character]].<ref>[[:File:100-DarkCWC.jpg|"Dark Christian" card]] from [[Wall of Originals]].</ref> His hatred appears to stem from Chris's perception that a brand was once again "stealing the limelight" from something he identified with, in this case, Pokémon. While Pokémon was aimed at younger children, Harry Potter targeted a slightly older, more literate demographic. To Chris, the choice was obvious.
In later years Chris softened his stance on Harry Potter and at the request of [[Jackie]], he [[I put on my Wizard's cloak and magic hat|dressed up as a wizard and made reference to Harry Potter]].

It's likely that Chris also holds Pok'emon on a much higher pedestal than any other "monster collecting" videogame franchises out there; (Digimon, Youkai Watch, and others) When a [[troll]] posing as the eleven year-old main protagonist of the anime ''Digimon Tamers'' [[Mailbag 57|sent him an innocent e-mail ]]with a drawing of a Guilmon, [[Chris and anger|Chris plainly told him to fuck off and kill himself.]] More likely than Chris sniffing out a (harmless) troll e-mail, Chris seemingly didn't recognize the sender and saw nothing wrong with telling a 11 year old that his drawings are ugly and he should kill himself.

==[[Nintendo]]==
{{quote|Listen People of Nintendo, DURING MY LIFETIME, my family and I have [[Chris and money|invested]] THOUSANDS of American Dollars and Cents in Nintendo Video Games and Systems from NES and Game Boy to Gamecube/Wii and DS/GBA.|[[Miyamoto_Saga#Chris's Inspiration|Chris, expecting his loyalty to Nintendo to be repaid.]]}}
Chris has been a lifelong fan of Nintendo products, and although his love of Sonic prevented him from becoming obsessed with Mario, Chris has owned nearly every Nintendo console and handheld since the NES (there have been no signs of the infamous Virtual Boy). His relationship with Nintendo and his interactions with [[Shigeru Miyamoto]], who he believed was interested in producing a Sonichu game, displays Chris's odd understanding of consumer/corporate relations. It appears that Chris believed that his loyalty to various corporate interests would be recognized and returned in a reciprocal fashion, as he listed his multitude of Nintendo purchases in an attempt to convince the game developer to work with him.<ref>Miyamoto emails</ref>

==Apple/iOS==
Chris is an avid user of iOS products. In 2013, he built a [[Idea Book Case|double phone case]] to contain his iPhone 5 and 5th-generation iPod Touch. Chris used the 8GB iPhone for everything requiring cell service, and he used the 32GB iPod for entertainment - and it wasn't even his only iPod Touch at the time. He had another one of equal capacity, loaded with different content. He designed the case to make it easy to switch between products, and even considers it to be [[ego|one of his greatest inventions]].<ref>[[Mailbag_1#Chris_the_inventor]]</ref> Why he didn't just buy a 64GB iPhone is beyond mere mortals.

He still had the case as of 2018, but he now used it for holding not one, but two functioning iPhones. He bought an iPad Pro in [[May 2020]], rounding out the trilogy of iOS devices.

Despite this, Chris is on the PC side of the Mac or PC divide.

==Sexuality==
{{quote|I am straight; do not label me otherwise. I would rather suffer a painful [[Tomgirl|gender-change operation]] than ever be a [[homo]].|[[Sonichu #9|Chris demonstrating proper use of a semicolon.]]}}
{{quote|Also, I Swear as God and Jesus as my Witnesses, [[Virgin#No_longer_a_virgin_.28no_word_on_the_rage.29|THE FIRST TIME]], and maybe the second time as well, [[Mia Hamm|I HAVE SEX WITH A WOMAN]], I WILL Video Record the Whole Thing and Upload it onto RedTube, so FINALLY PEOPLE can SEE what should have been seen almost a Decade Ago.|[[ChrisChanSonichu and WikiSysop correspondence#The Introduction Image Space is NOT Ad Space (CCS)|Chris discussing his plans for his first time with his webmaster.]]}}
Chris's former allegiance to heterosexuality and hatred for homosexuality could be
seen as a form of warped brand loyalty. To Chris (prior to his [[transgender|coming out]]), heterosexual love is the
purest joyous expression of emotion that can be experienced, the search for
which is the noblest of quests. Its opposite — homosexual love — on the other hand, is a warped dangerous temptation and those who practice it are worthy of scorn. Chris had even forgone platonic same-sex friendships in an effort to avoid any possibility that he might associate with and be tempted by a homosexual. Just as with his hatred for the XBox, Chris was completely closed minded when it comes to evaluating homosexuality; to him, it was the enemy and the mere thought of it made him blind with rage. Despite his efforts at finding heterosexual love, Chris seemed more concerned with ensuring that he was properly labeled as a STRAIGHT man. His efforts to prove to the world that he was in fact not a homo included going as far as planning to record and publicize his first heterosexual experience against the wishes of his hypothetical partner. Whether Chris's former hatred for homosexuality stems from jealousy, as it did with his hatred for the XBox, is unknown.

The origin of this loyalty can be traced back to his childhood: [[Bob Chandler]], being a not-so-nice Southern gentleman, not only disliked homosexuals in the traditional bigoted manner, but suffered from frequent paranoid delusions regarding their role in his life. When Chris ran into trouble at [[Nathanael Greene Elementary School]] Bob blamed the problems not only on the principal (who he was certain was a homosexual), but on the school board which, for reasons left unclear, he believed to be stacked with homosexuals who despised his family. Even the incredibly [[naïve]] Christian was capable of seeing that this was, at the very least, an exaggeration, if not a paranoid persecution fantasy<ref>Chris, on IRC, circa 21 January 2009.</ref>. Nevertheless, this kind of hatred and paranoia sunk into Chris's mind and was compounded by Bob's unfounded and bizarre belief that Chris's trolling originated with several homosexuals who he believed frequented [[the GAMe PLACe]].

Chris's feelings on lesbianism were more nuanced. While he still felt the Biblical injunction against same-sex coupling applies, scissoring was just too hot for him to condemn.

Everything changed in [[2014]] when Chris came out as a trans lesbian. He loosened his stance on sexuality, and he now considers himself to be part of the [[SLGBTQ|LGBT]] community. In 2018, the [[Idea Guys]] convinced him that he was [[bisexual]], giving his loyalty to the LGBTQ+ community completely.

==[[Axe]]==
{{quote|I respectfully and humbly request that on the package a statement li—such as "DESIGNED ONLY FOR STRAIGHT ORIENTED MEN"|[[CWC Address to Unilever About AXE|Chris]]}}
Chris's loyalty to this multinational deodorant brand (called Lynx in the UK and [[PandaHalo|Australia]]) is a classic example of Chris taking advertising literally. Early commercials for the deodorant depicted women throwing themselves at men in a manner reminiscent of Chris's desire for women to approach him in public. Rather than seeing this as hyperbole, Chris seems to believe that the product may have this effect in reality. Obviously Axe has never worked as advertised for Chris, but he has maintained his status as a loyal customer for many years.

Axe is also an example of how Chris considers the products he buys an integral component of his identity. As a loyal Axe customer, he was deeply disturbed when he was told that Axe was popular in the gay community, and he felt the need to use [[YouTube]] to [[CWC Address to Unilever About AXE|request that the Unilever Corporation]] use labels to specifically forbid homosexuals from using their products.

==[[McDonald's]] vs. [[Burger King]]==
{{quote|Tea for a dollar, in a Large Cup, at McDonalds; go Dollar-Menuaires!|[[IRC (24 October 2008)|Chris, plugging his favorite restaurant to the trolls.]]}}
[[Image:Burgerking.jpg|thumb|left|[[Chris and cinematography|An example of Chris's brilliant camerawork]].]]
Chris is a lifelong acolyte of McDonald's and thus dislikes its main competitor, Burger King. McDonald's is a major component of Chris's life. He eats a significant percentage of his meals at the popular fast-food restaurant, considers it the perfect location for a first date, and features it as a location in several issues of Sonichu. One of his most cherished and sickening fantasies involves having sex with his sweetheart in the handicapped bathroom of the local McDonald's. Chris has little love for Burger King, although he certainly never mentioned refusing to eat the food when dragged there by his father, who preferred it to McDonald's (Bob and Chris apparently did have some dispute about coupons with the Manager of their local Burger King, resulting in Chris's bizarre attempt to get his trolls to troll the Manager by creating an article on the CWCki). Chris has never mentioned having any strong positive or negative feelings toward the Wendy's chain before his brief stint as an employee, and seems not to hold animosity toward the chain as a whole despite being fired from his local store after three days.

Some time in 2012 Chris seemed to have turned on McDonald's, urging people to avoid the Forest Lakes location as he believes he has been discriminated against due to his autism and foul mouth. But in [[2013]], he plugged it on [[Facebook]]: ''Eat Healthy with Premium McWraps, Apple Slices and Tea.'' (Note that McWraps contain up to 620 calories, and the tea 220. And even the apple slices have been found to be [http://jezebel.com/5934390/mcdonaldss-apple-slices-recalled-because-theyre-crawling-with-disease crawling with ''Listeria''].)

==Coke and Pepsi==
Surprisingly, Chris does not appear to have specific long-term loyalty in this classic example of a nonexistent choice. He has been known to drink both, but claims that Sonichu drinks only [[CWC Cola]], a variant of Pepsi with a [[Semen|special ingredient]]. At one point he supported a boycott of Pepsi due to its alleged "gay-friendliness." He has been known to hoard My Coke Rewards points; in the Ivy Q&A, Ivy describes his becoming miffed at having to use his points to buy a different version of a song he already owned to fulfill Ivy's request for a video. One might think that a few points are a trifling thing when sweet, sweet [[china]] is the potential reward, but then one probably isn't Chris.
==References==
<references/>
{{Chris and}}

Chris and brand loyalty

2021-03-08T23:21:34Z

Plautistic:

{{Articleofthenow}}
{{quote|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. |[[Download For Play Only|Chris, making his thoughts on branding as clear as he can.]]}}
[[Image:Chris Love Micky D's.png|thumb|I'm LOVIN' it.]]

'''Brand loyalty''' is a consumer's commitment to repeatedly purchase a product or service from a particular company or business. Companies often use advertising, loyalty programs, product placement and contests to establish a brand in which consumers will recognize, value, and seek out at the expense of other brands. Due to his [[Autism|difficulty separating]] [[Chris and reality|reality and fiction]], Chris tends to think advertisement is [[Axe|literal documentation of a product's effectiveness]] rather than an intrinsically biased attempt to lure consumers. As a result of his sense of entitlement, he views [[Chris and contests|winning games of chance]] as a validation of his self-worth. These qualities, in combination with his [[Autism|rigid thinking, fear of change and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally be considered "brands", such as mental disabilities and sexual orientations.

==Overview==
{{Quote|Oil of [[Wikipedia: Olay|Olay]] brand bar soap... Softer, smoother skin in a week or so! And, not only that, it gets you clean, and it makes you smell good... I just used it to wash my hands! And I use it in the shower! To [[Mass debating|wash myself vigorously]]! I certainly do not use any animals, my own [[Semen|jizz]], or anything else other than Oil of Olay brand bars of soap. And Axe body wash. And shampoo, and conditioner. Available in anti-dandruff form! But anyway, Oil of Olay. Softer, smoother skin in a week, and makes you very clean. Have a nice day!|[[Anti Troll Movement Video1|Chris, promoting hygiene products without irony.]]}}

[[Image:Rubi 110309.jpg|thumb|right|Chris considered this an appropriate reward for drinking thousands of cans of Coke.]]

Chris considers his choice of brands to be a major component of his identity in the much the same way as [[Autism|other]] [[Love Quest| things.]] In general, once Chris has committed to a particular "brand" he will stand by it regardless of its quality. He considers those who abandon a brand in favor of a competitor, such as [[Sonichu]] fans who became fans of [[Asperchu]], to be "hypocrites". Chris seems to consider being a consumer of a particular brand as something like a relationship — at one point clumsily attempting to use a mangled quote from the video game ''[[:wikipedia:Brütal Legend|Brütal Legend]]'' to explain this strange belief, saying that merchandise was like a wedding ring and that as long as there was branded merchandise available, fans should stay loyal.<ref>[[Download For Play Only]]</ref>

As Chris's allegiance to brands plays such an important role in defining Chris's personal understanding of his identity, he feels highly threatened when either his favorite brands or his loyalty to them are called into question. Many of Chris's most notorious outbursts are a direct result of this insecurity. While this was the basis for much of Chris's internet trolling, it apparently dates back into Chris's early life when school bullies, in a form of proto-trolling, would tell him that Sonic the Hedgehog was dead in order to get a rise out of him.<ref>some Jackie chat</ref>

Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even, and perhaps especially if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty, compulsively entering any contest he encounters and fastidiously collecting various loyalty points, including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly|''McDonald's Monopoly'']].

[[Image:Lbpsucks.JPG|thumb|left|[[Chris and copyright|Free advertising]].]]
Chris seems to struggle to understand the economics of advertisements, instead of seeing them as positive features in the media he enjoys. He happily included his own versions of advertisements and product placement for real brands in his [[Homemade Nintendo Power magazine]] and nearly every issue of [[Sonichu]]; he seemed genuinely surprised that Coke, for example, wouldn't want one of his fake Coke ads — "hand-drawn charm" notwithstanding — on the [[CWCipedia]]. He also frequently states that his videos are sponsored or "brought to you by" various companies with which he has no business relationship and uses his own variation of marketing speak to plug their products.<ref>[[Anti Troll Movement Video1]]</ref> Likewise he often attempts to promote his favorite brands by parroting their advertising language, a habit he has had since at least high school.<ref>[[Song of Christian]]</ref>

He is a vigorous defender of his favored brands in unusual ways, warning his readers not to purchase pirated versions of ''[[Little Big Planet]]'' (a PS3-exclusive title) for Xbox 360, despite the fact that this is impossible.

{{clear}}

==[[Sonic the Hedgehog]]==
{{quote|HERO OF MY LIFE|[http://archive.sonichu.com/cwcipedia/index.php?title=Sonichu Chris, describing Sonic]}}
[[Image:0064-ChristianWSonic.jpg|thumb|right|A match made in heaven?]]
Sonic is the quintessential example of Chris's intense brand loyalty. Chris is, in many ways, the product of Sega's attempt to allow people to feel a personal connection with electronic appliances. Following Mario's success for Nintendo, Sonic was designed to appeal to young children and act as a mascot for Sega. He was concocted by combining elements from other popular cultural elements of the early 1990s, including Michael Jackson, Bill Clinton, and Santa Claus. Part of Sega's strategy was to employ a multi-pronged marketing technique, including video games, television shows, toys and contests. Chris followed all of these closely and in a fateful moment became the winner of the [[Sonic the Hedgehog Watch & Win Sweepstakes]], which cemented Sonic's place of honor in Chris's mind. Sonic became Chris's "lifelong hero," replacing his previous "lifelong hero" [[The Adventures of The American Rabbit|The American Rabbit]] (despite Sonic's much greater grip on his life, Chris has often felt compelled to mention the American Rabbit, as if out of some obligation). While Sonic was certainly a popular franchise, particularly in the 1990s, Chris became obsessed with the hedgehog to a level likely unanticipated by Sega. During the 1990s Sonic occupied nearly all of his thinking, serving as a fantasy world in which he could escape from the realities of daily life. Chris would generally combine Sonic with whatever he was doing, whether it was replacing the characters in Goosebumps books with Sonic characters or combining [[Bionic|Sonic with basketball to form the recolor "Bionic]]." Over the past two decades, Chris has purchased nearly every Sonic-branded game, toy, and bit of merchandise, and seems to view Sonic as something resembling an old personal friend.

Instead of growing up and moving on when the Sonic brand began to grow stale at the end of the 1990s, Chris merged Sonic with his other beloved franchise at the time, [[Pokémon]], to create [[Sonichu]], who has largely replaced Sonic as the primary character in his internal fantasy world - although Sonic still makes occasional cameo appearances.

Despite Sonic's sidekick Tails' major presence in the Sonic canon, Chris rarely refers to him and conspicuously left him, or any recolor of him or two-tailed anything, absent from ''Sonichu''. Some have speculated that this may be due to popular schoolyard rumors that conjectured that Sonic and Tails were in a homosexual relationship. Chris's notorious [[homos|homophobia]] may have caused him to have an aversion to a character that he imagined might have tempted Sonic from "the straight path."

Although Mario and Nintendo were vicious rivals of Sonic and Sega, Chris seems to have been largely oblivious to this tension ([[Chris and hypocrisy|or simply did not care because he liked both brands]]) and never subjected them to the kind of hatred he would aim at rivals of his favored products later in his life.

Chris appears to worship Sonic ''the character'' more than Sonic ''the brand'', as he would be easily teased at school when other students said that Sonic was dead<ref>[[Jackie Chat 9|Jackie Chat #9]]</ref>, and believed that YouTuber "hotdiggedydemon" had murderous intent against the [[Chris and reality|fictional character]] in [http://www.youtube.com/watch?v=WF9CS3L_ezw Sonic: Too Fast?] and insisted [[List of Christian's comments on YouTube#Sonic: Too Fast?|that Sonic was alive]]. Chris's almost religious dedication to Sonic reached a surprising limit when he [[26 December 2014|vandalized products and assaulted staff]] over a superficial change to Sonic, [[Sonic Boom|the color of his arms]].

==[[PS3|Playstation 3]] vs. [[HEXBox]]==
[[Image:KillThatHexBawx.jpg|thumb|left|Violence is never the answer.]]
[[Image:cwcps3_by_nevermonkey-d4jrnny.jpg|thumb|right]]
{{quote|Sony's Playstation 3 and Playstation Portable are Truly a place I can call My Digital Home. :D Happy Anniversary, Playstation 3; you are Truly the Best Life Upgrade Ever|[[PS3 History Level|Chris expressing TRUE and HONEST love.]]}}
Perhaps Chris's best known case of brand loyalty is his sycophantic love of the [[PS3|Sony PlayStation 3]] and abject hatred for the [[HEXBox|Microsoft XBox 360]]. While fanboyism for these video game consoles is certainly well known and the rivalry between these products is referred to as a "console war", Chris, as he frequently does, took it to a new level, irrationally hating the Xbox 360 and heaping love and money on Sony. Chris was obsessed with the PlayStation 3 long before he was able to purchase one, stating that he would throw out the cure for autism for the $600 hunk of black plastic.<ref>[[Pixelated PS3]]</ref> When he finally bought a PS3, after failing to [[Pixelated PS3|win it in a contest]], he considered it to be the "ultimate life upgrade". The PS3 and its online component the [[PSN]], where he has spent thousands of dollars, became an extremely important part of every day for Chris. He would also use his limited budget to purchase numerous Sony branded accessories, including a flat-screen TV, a [[PSEye]], PSmove, PSmove Sharpshooter and multiple [[Guitar Hero]] controllers. Chris seems to find more pleasure in the purchasing of PS3 content than in its actual use. He frequently buys downloadable content for games he does not own. Chris seems to consider the PS3 and its games and accessories to be a genuine life improvement or something akin to investments rather than a glorified hugbox; how these electronic gizmos do anything but distract him from reality remains unclear. Chris went to great lengths to express his distaste for the PS3's primary rival: the Xbox 360, or "HEXbox" as he liked to call it. When Chris would propose a video game such as [[Christian Weston Chandler's Adult Chronicles]], he would make sure to state that it would be for all consoles... HEXbox excepted. Chris went as far as defacing in-store advertisements for the Xbox while yelling "kick that hex-bawx"<ref>August 2010</ref> and frequently lashing out at those who appeared to like or be affiliated with the Xbox.

Chris's reasons for hating the Xbox 360 have never been clearly defined. When pressed for answers, Chris would generally cite Xbox Live's (Xbox's online component) cost or the infamous "[[Wikipedia:Red_ring_of_death#.22General_Hardware_Failure.22_errors|red ring of death]]".<ref>[[Mailbag 5]]</ref> He would later admit that his anger stemmed from jealousy over being unable to afford an original Xbox and that the aforementioned reasons were merely excuses<ref>[[Jackie E-mails 14]]</ref>. Though he later softened his stance against the Xbox under the influence of [[Jackie]], the rivalry between the consoles and Chris's loyalty towards Sony was at its peak during the height of Chris trolling. This caused his hatred to become well known and the Xbox 360 to become a bit of a mascot for trolls. Chris also associated the Xbox with trolls, depicting [[Asperchu|Alec Benson Leary]] as an Xbox user. Even though he has recanted much of his hatred towards the XBox 360, he has not made the choice to purchase one, despite spending the vast majority of his money on video games.

Chris once felt similar hatred towards the PlayStation 1 and 2, which were at that time rivals to his beloved Nintendo 64 and GameCube respectively. His hatred for Sony and its gaming products, described by Chris as equal to his contemporary hatred of Microsoft, evaporated when he purchased a PlayStation 1 at an SPCA rummage sale for a "bargain." He intended to sell it for profit, but instead played it and found it to be enjoyable. Instead of learning from this, discovering that rival consoles can be equally enjoyable, Chris simply became a [[Sony]] fanboy (in addition to a [[Nintendo]] fanboy) and began hating Microsoft.<ref>[[Jackie E-mails 14]]</ref>
{{clear}}

==[[Autism]] vs. [[Asperger syndrome|Asperger's]]==
{{quote|Competing Retards|[[Mailbag 19|The first words that come to Chris's mind when he thinks of Asperger's syndrome]]}}
Chris extends his loyalty to brands far outside the normal realms of products and services and into the world of [[Slow-in-the-minds|mental abnormality.]] He is extremely loyal to his diagnosis of autism, swearing by "my autism" multiple times and considering it to be an integral part of his identity, despite having serious difficulty grasping how the condition affects his ability to function. Just as with the PS3 and Xbox 360, Chris has identified a rival to autism in Asperger's syndrome. This is a classic case of Chris's propensity to choose one "brand" over another despite the fact that they are identical; Chris's "high-functioning" autism and Asperger's are essentially the same diagnoses. Chris feels that people with Asperger's are trying to "steal his limelight" and in fact stated that the name of the disorder, beyond merely sounding like "a bad cut of meat," brought to mind "competing retards." He seems to believe that people with Asperger's syndrome are somehow faking their symptoms.

Chris's loyalty to autism and insistence on believing it to be different from Asperger's syndrome forces him to ignore any kind of reason. Initially, his unusual feelings on the matter were unknown and he was able to blissfully hold onto his ignorance unopposed, but when they were discovered and the outside world pushed him on the issue he displayed a stunning slide towards the grossly irrational. Initially, when confronted by "fans" in the [[mailbag]], Chris claimed, while pointing to the Wikipedia articles on the topic, that the two were differentiated by the age of onset (which is complete nonsense), but quickly decided that his "mind was closed" to the matter and refused to answer any more questions on the topic. When pushed further by [[Vivian G]], Chris went as far as to say that he was willing "[[Chris and reality|live this lie than believe that truth]]."

==[[Harry Potter]] vs. [[Pokémon]]==

[[Image:100-DarkCWC.jpg|thumb|right|Chris expressing his hatred for "that spaz" the only way he knows how... in Pokémon form.]]
{{quote|He dared compete against Pok'emon, PLUS he is a total Spaz, and I just do not care for him at all.|[[Mailbag 7|Chris]]}}
Although this is not seen as a traditional rivalry by the rest of the world, Chris has a strong dislike of the boy wizard Harry Potter because he perceives him to be a threat to the Pokémon franchise. Chris calls him a "[[Christian Weston Chandler|total spaz]]"<ref>[[Mailbag 7|Mailbag #7]]</ref> and at one point even [[Death threats|''threatened to kill'']] [[Chris and reality|the fictional character]].<ref>[[:File:100-DarkCWC.jpg|"Dark Christian" card]] from [[Wall of Originals]].</ref> His hatred appears to stem from Chris's perception that a brand was once again "stealing the limelight" from something he identified with, in this case, Pokémon. While Pokémon was aimed at younger children, Harry Potter targeted a slightly older, more literate demographic. To Chris, the choice was obvious.
In later years Chris softened his stance on Harry Potter and at the request of [[Jackie]], he [[I put on my Wizard's cloak and magic hat|dressed up as a wizard and made reference to Harry Potter]].

It's likely that Chris also holds Pok'emon on a much higher pedestal than any other "monster collecting" videogame franchises out there; (Digimon, Youkai Watch, and others) When a [[troll]] posing as the eleven year-old main protagonist of the anime ''Digimon Tamers'' sent him an innocent e-mail with a drawing of a Guilmon, [[Chris and anger|Chris plainly told him to fuck off and kill himself.]] More likely than Chris sniffing out a (harmless) troll e-mail, Chris seemingly didn't recognize the sender and saw nothing wrong with telling a 11 year old that his drawings are ugly and he should kill himself.
==[[Nintendo]]==
{{quote|Listen People of Nintendo, DURING MY LIFETIME, my family and I have [[Chris and money|invested]] THOUSANDS of American Dollars and Cents in Nintendo Video Games and Systems from NES and Game Boy to Gamecube/Wii and DS/GBA.|[[Miyamoto_Saga#Chris's Inspiration|Chris, expecting his loyalty to Nintendo to be repaid.]]}}
Chris has been a lifelong fan of Nintendo products, and although his love of Sonic prevented him from becoming obsessed with Mario, Chris has owned nearly every Nintendo console and handheld since the NES (there have been no signs of the infamous Virtual Boy). His relationship with Nintendo and his interactions with [[Shigeru Miyamoto]], who he believed was interested in producing a Sonichu game, displays Chris's odd understanding of consumer/corporate relations. It appears that Chris believed that his loyalty to various corporate interests would be recognized and returned in a reciprocal fashion, as he listed his multitude of Nintendo purchases in an attempt to convince the game developer to work with him.<ref>Miyamoto emails</ref>

==Apple/iOS==
Chris is an avid user of iOS products. In 2013, he built a [[Idea Book Case|double phone case]] to contain his iPhone 5 and 5th-generation iPod Touch. Chris used the 8GB iPhone for everything requiring cell service, and he used the 32GB iPod for entertainment - and it wasn't even his only iPod Touch at the time. He had another one of equal capacity, loaded with different content. He designed the case to make it easy to switch between products, and even considers it to be [[ego|one of his greatest inventions]].<ref>[[Mailbag_1#Chris_the_inventor]]</ref> Why he didn't just buy a 64GB iPhone is beyond mere mortals.

He still had the case as of 2018, but he now used it for holding not one, but two functioning iPhones. He bought an iPad Pro in [[May 2020]], rounding out the trilogy of iOS devices.

Despite this, Chris is on the PC side of the Mac or PC divide.

==Sexuality==
{{quote|I am straight; do not label me otherwise. I would rather suffer a painful [[Tomgirl|gender-change operation]] than ever be a [[homo]].|[[Sonichu #9|Chris demonstrating proper use of a semicolon.]]}}
{{quote|Also, I Swear as God and Jesus as my Witnesses, [[Virgin#No_longer_a_virgin_.28no_word_on_the_rage.29|THE FIRST TIME]], and maybe the second time as well, [[Mia Hamm|I HAVE SEX WITH A WOMAN]], I WILL Video Record the Whole Thing and Upload it onto RedTube, so FINALLY PEOPLE can SEE what should have been seen almost a Decade Ago.|[[ChrisChanSonichu and WikiSysop correspondence#The Introduction Image Space is NOT Ad Space (CCS)|Chris discussing his plans for his first time with his webmaster.]]}}
Chris's former allegiance to heterosexuality and hatred for homosexuality could be
seen as a form of warped brand loyalty. To Chris (prior to his [[transgender|coming out]]), heterosexual love is the
purest joyous expression of emotion that can be experienced, the search for
which is the noblest of quests. Its opposite — homosexual love — on the other hand, is a warped dangerous temptation and those who practice it are worthy of scorn. Chris had even forgone platonic same-sex friendships in an effort to avoid any possibility that he might associate with and be tempted by a homosexual. Just as with his hatred for the XBox, Chris was completely closed minded when it comes to evaluating homosexuality; to him, it was the enemy and the mere thought of it made him blind with rage. Despite his efforts at finding heterosexual love, Chris seemed more concerned with ensuring that he was properly labeled as a STRAIGHT man. His efforts to prove to the world that he was in fact not a homo included going as far as planning to record and publicize his first heterosexual experience against the wishes of his hypothetical partner. Whether Chris's former hatred for homosexuality stems from jealousy, as it did with his hatred for the XBox, is unknown.

The origin of this loyalty can be traced back to his childhood: [[Bob Chandler]], being a not-so-nice Southern gentleman, not only disliked homosexuals in the traditional bigoted manner, but suffered from frequent paranoid delusions regarding their role in his life. When Chris ran into trouble at [[Nathanael Greene Elementary School]] Bob blamed the problems not only on the principal (who he was certain was a homosexual), but on the school board which, for reasons left unclear, he believed to be stacked with homosexuals who despised his family. Even the incredibly [[naïve]] Christian was capable of seeing that this was, at the very least, an exaggeration, if not a paranoid persecution fantasy<ref>Chris, on IRC, circa 21 January 2009.</ref>. Nevertheless, this kind of hatred and paranoia sunk into Chris's mind and was compounded by Bob's unfounded and bizarre belief that Chris's trolling originated with several homosexuals who he believed frequented [[the GAMe PLACe]].

Chris's feelings on lesbianism were more nuanced. While he still felt the Biblical injunction against same-sex coupling applies, scissoring was just too hot for him to condemn.

Everything changed in [[2014]] when Chris came out as a trans lesbian. He loosened his stance on sexuality, and he now considers himself to be part of the [[SLGBTQ|LGBT]] community. In 2018, the [[Idea Guys]] convinced him that he was [[bisexual]], giving his loyalty to the LGBTQ+ community completely.

==[[Axe]]==
{{quote|I respectfully and humbly request that on the package a statement li—such as "DESIGNED ONLY FOR STRAIGHT ORIENTED MEN"|[[CWC Address to Unilever About AXE|Chris]]}}
Chris's loyalty to this multinational deodorant brand (called Lynx in the UK and [[PandaHalo|Australia]]) is a classic example of Chris taking advertising literally. Early commercials for the deodorant depicted women throwing themselves at men in a manner reminiscent of Chris's desire for women to approach him in public. Rather than seeing this as hyperbole, Chris seems to believe that the product may have this effect in reality. Obviously Axe has never worked as advertised for Chris, but he has maintained his status as a loyal customer for many years.

Axe is also an example of how Chris considers the products he buys an integral component of his identity. As a loyal Axe customer, he was deeply disturbed when he was told that Axe was popular in the gay community, and he felt the need to use [[YouTube]] to [[CWC Address to Unilever About AXE|request that the Unilever Corporation]] use labels to specifically forbid homosexuals from using their products.

==[[McDonald's]] vs. [[Burger King]]==
{{quote|Tea for a dollar, in a Large Cup, at McDonalds; go Dollar-Menuaires!|[[IRC (24 October 2008)|Chris, plugging his favorite restaurant to the trolls.]]}}
[[Image:Burgerking.jpg|thumb|left|[[Chris and cinematography|An example of Chris's brilliant camerawork]].]]
Chris is a lifelong acolyte of McDonald's and thus dislikes its main competitor, Burger King. McDonald's is a major component of Chris's life. He eats a significant percentage of his meals at the popular fast-food restaurant, considers it the perfect location for a first date, and features it as a location in several issues of Sonichu. One of his most cherished and sickening fantasies involves having sex with his sweetheart in the handicapped bathroom of the local McDonald's. Chris has little love for Burger King, although he certainly never mentioned refusing to eat the food when dragged there by his father, who preferred it to McDonald's (Bob and Chris apparently did have some dispute about coupons with the Manager of their local Burger King, resulting in Chris's bizarre attempt to get his trolls to troll the Manager by creating an article on the CWCki). Chris has never mentioned having any strong positive or negative feelings toward the Wendy's chain before his brief stint as an employee, and seems not to hold animosity toward the chain as a whole despite being fired from his local store after three days.

Some time in 2012 Chris seemed to have turned on McDonald's, urging people to avoid the Forest Lakes location as he believes he has been discriminated against due to his autism and foul mouth. But in [[2013]], he plugged it on [[Facebook]]: ''Eat Healthy with Premium McWraps, Apple Slices and Tea.'' (Note that McWraps contain up to 620 calories, and the tea 220. And even the apple slices have been found to be [http://jezebel.com/5934390/mcdonaldss-apple-slices-recalled-because-theyre-crawling-with-disease crawling with ''Listeria''].)

==Coke and Pepsi==
Surprisingly, Chris does not appear to have specific long-term loyalty in this classic example of a nonexistent choice. He has been known to drink both, but claims that Sonichu drinks only [[CWC Cola]], a variant of Pepsi with a [[Semen|special ingredient]]. At one point he supported a boycott of Pepsi due to its alleged "gay-friendliness." He has been known to hoard My Coke Rewards points; in the Ivy Q&A, Ivy describes his becoming miffed at having to use his points to buy a different version of a song he already owned to fulfill Ivy's request for a video. One might think that a few points are a trifling thing when sweet, sweet [[china]] is the potential reward, but then one probably isn't Chris.
==References==
<references/>
{{Chris and}}

Chris and his ego

2021-03-07T05:30:53Z

Plautistic:

{{Articleofthenow}}
{{quote|Firstly, YOU WISH YOU WERE ME...|Chris, [[Mailbag 10#Rejected Mailbag|Mailbag 10 (Rejected)]].}}
{{quote|For every one that exalteth himself shall be humbled; and he that humbleth himself shall be exalted.|[[Chris and religion|Luke 14:11 (King James Version)]]}}

[[File:CWCnormanrockwell.jpg|thumb|right|A perfect rendition of our beloved author.]]

'''Egotism''' [[is the most important and self-destructive of Chris's flaws. It is this egotism that may one day lead to someone playing [[Kick the Autistic]] in real life.

[[File:ChrisSlimeComicP2.jpg|Chris strokes his ego by having two of [[Ben Saint]]'s characters admire him.|thumb|250px]]

[[Image:SchuComic0P44.jpg|thumb|'''Egotism''', (noun): the belief that your pain (getting kicked out of the [[Charlottesville Fashion Square|mall]] for being creepy) trumps all others (divorce and loss of a beloved wife, children, and home).]]

==Origins==
{{Quote|When you don't have people in your life pushing you, can you push yourself?|[[Raspberry Swirl|Tori Amos]]}}

Why is Chris such an egotist? In his sheltered childhood, his enabling parents taught him to [[Chris_and_remorse#Shifting_blame|shift blame for all of his troubles]] to other people. A sense of entitlement, again homegrown, skewed his perception of the proportionality between his [[Stress|problems]] and those of other people. Chris doesn't completely lack empathy; he isn't a sociopath, but the internal 'scale' by which he weighs the importance of himself against that of others tilts far in his favor. The problem was compounded by his [[autism]], making it difficult for him to understand social cues and relate normally to his peers. [[Chris and reality#In the Real World|He grew up in a different world.]]

But that explains why Chris ''was'' an egotist, ''struggled with'' egotism, or ''has tendencies towards'' egotism. While Chris's childhood was less than ideal, it shouldn't have been quite so crippling. Time and experience should have helped temper his ego, and his [[Cole Smithey|half-brother]] supposedly suffered far worse and still managed to make something of himself. But Chris's development appears to have completely stopped altogether. His [[Wikipedia:Egocentrism|egocentrism]] has persisted well into his thirties when most children usually grow out of it around age seven. Chris is still an egotist because he lives in a social time capsule that has allowed him to carry on for over a decade without a single life lesson. And he still lives in that time capsule because it is easy, it is comfortable, and [[Anna McLerran|people]] [[William Elliott Waterman|let]] [[White knights|him]].

===The enablers===
[[Image:0063-BobAndBarbaraNewLife.jpg|thumb|Exhibit A.]]
{{quote|Drunk or not, they had me. At an old age where my mother was so close to menopause and my father was a senior citizen. [[Chris and reality|I was truly a miracle]].|Chris, [[Mumble 3]]}}

Chris's parents are [[enablers]] ''par excellence''. There is no earthly reason why (barring unrelated catastrophes) a grown man in his thirties with autism should live at home with his parents, especially when his autism is as "[[Slow-in-the-minds|high functioning]]" as Chris's activity and his documentation exemplify it to be. Adults with far more crippling psychiatric problems, from emotional disorders to mental retardation, live far more independently than Chris does.

For children like Chris, special education in public school is generally geared toward helping the child understand how their disorder affects their lives, and what strategies they can use to minimize its impact. This is a well-documented and well-supported strategy, but it relies on "buy-in." Chris's parents clearly never bought into these strategies, because they never fostered any interest in instilling any form of independence in Chris, thus undermining the entire regimen of special education and ending up with a man-child with entitlement issues.

===Monthly tugboat===
{{Main|Monthly Tugboat}}
{{Main|Chris and money}}
{{quote|My father helped me get my Social Security set up; I get more a month than I could at a job.|Chris, taking pride in being a lazy fuck.}}

Chris receives welfare from the government; a "[[monthly tugboat]]" as he calls it. Although intended to supplement the money he would receive at a low-paying job, Chris continues to abuse the welfare system because he is simply unwilling to work on anything except [[mass debating]], playing [[vidya]], and [[Love Quest|stalking young women.]]

Regardless of whether Chris is abusing the welfare system, his parents are abusing it through him, or the system itself is flawed, the fact remains that the monthly tugboat that he receives is a major factor in making Chris's lifestyle — and thus his world view — sustainable.

===Blind luck and the cherry-picking fallacy===
[[Image:SlamAttack.jpg|thumb|Local Boy Levels Up.]]
[[Image:391-SchuPVCCArticle.jpg|thumb|left|Article in PVCC's ''Forum'', proof that some people have too much time on their hands.]]
[[Image:Famewhore.jpg|thumb|McIntire Park.]]

A [[GameStop Be A Star Sweepstakes|contest]] or [[Sonic the Hedgehog Watch & Win Sweepstakes|two]] here; a [[Chris Chan in the PokéNews|9-second local TV blip]] there. The results are that outside events most people never experience have stroked Chris's already monstrous ego.

Consider that Chris has produced a ''huge'' volume of fan mail, letters-to-the-editor, [[Internet]] commentary, and other drivel, partially because he doesn't have much else to do. Each letter to [[Nintendo]] is a message in a bottle: most of them never return, but the one that does—on an official letterhead, and addressed to Mr. C. W. Chandler—is confirmation of his celebrity.<ref>[[An Official Sonichu Update]]</ref>

{{quotebox|Yeah...it says here that, uh, yeah...they—th—it goes on to say that:

:"Nintendo of America has some of the most devoted, enthusiastic fans of any game developer. Each week, they receive, uh, hundreds of thousands of suggestions about their games and systems. While they would love to, uh, use ideas from f—fa—from fans to develop actual products, due to the volume of the, uh, requests they receive and the resources it would take to process them, they do not accept unsolicited game or product ideas. But they are committed to being at the leading edge of game and hardware development, though, and they can be sure that they are constantly at work developing new and exciting products and game ideas."

Now, uh, here's the interesting part...where they quote about how I can actually...go further about ch—about them changing their minds and actually accepting the idea and helping me, uh, makin' it—makin' it totally real...with the video games and the TV animations and the action figures, and...officially-released—my personally-approved... medals... ''[...]'' they say that, uh, the best way to let other fans know about my idea or to generate hype about the future game I'd like to see is to post the ideas to the forums on their sites.}}<br />

[[Honor roll|The concept of form letters does not seem to occur to Chris]], who seems to think the letter was written specifically for him. As if Chris didn't think his material was golden to begin with, he got a second nod from ''Nintendo Power'' for his epic [[Animal Crossing Documentary]], and a page in the [[Piedmont Virginia Community College|PVCC]]'s ''Forum'' is just icing on the cake. Even before his e-fame, Chris had plenty of evidence to convince himself that he ''was'' creative, and not just a high-volume, whiny jerk that had pestered his way to acknowledgment. As he graduated from PVCC in [[2006]], his writing shows that [[Sonichu (character)|Sonichu]] was, in his mind, already tested: there was just some small threshold of notoriety or connections that needed to be breached, to become a true media sensation.

On top of that, Chris has a huge amount of free time to inject himself into situations like the [[McIntire Park]] meetings, which allows him to cherry-pick more moments of recognition. A tongue-in-cheek acknowledgment by the local council seems cute to us, but is serious business to him. And since Chris cherry-picks only the reinforcement that he wants, his legions of [[troll]]s just add to the fire. Delusion led him to believe that he had a legion of fans, for a time; a few hundred emails in his inbox confirmed it.

==Chris and narcissism==

{{quote|I, was mistaken, but not wrong|Chris<ref>https://sonichu.com/cwcki/November_2017_Facebook_posts#Mistaken_about_being_linked_with_Uzume</ref>}}

[[Image:Narcissus.jpg|thumb|A [[TRUE and HONEST]] depiction of narcissism.]]

It's unlikely that Chris actually suffers from [[Wikipedia:Narcissistic personality disorder|narcissistic personality disorder]]. While extreme self-centeredness and egotism is often conflated with the term 'Narcissism', NPD is also an existing mental condition characterized by more factors, such as emotional manipulation or split personalities for different people. Given the fact that Chris himself is too stupid to actually emotionally manipulate anyone, let alone [[Chris and manipulation|not get manipulated himself,]] Chris most likely isn't a narcissist in the real sense. However, it's possible that Barbara, who did employ plenty of abusive NPD-like traits such as suicide-baiting, might have influenced Chris's behavior in some ways. Chris actually mentioned, in a theatrical manner, considering suicide on his facebook posts several times, [[June 2014 Facebook Posts#And It Begins...|even for something as inconsequential as]][[Sonic Boom protests| his crusade against BLARMS]]. Another noticeable aspect is Chris's need to shove his own name, initials and [[Sonichu (character)|creations]] every chance he gets, specially other people's works, if it guarantees fame.

That said, while a lot of factors like his relentless attentionwhoring or his lack of empathy coincide with symptoms of the Disorder, factors of his ego were mostly results of his shitty upbringing and awful luck for winning contests giving him a huge sense of self-importance. Not to mention [[Chris and kindness|his lack of empathy for others]] was also partly caused by his autism. If Chris really had NPD, he likely has a[[Slow in the minds| low functioning]] variant of the disorder. [http://samvak.tripod.com/journal72.html Further reading is required to confirm the difference.]

==Manifestations==
Chris's egotism manifests itself in a variety of ways.

===Unwarranted self-importance===
[[Image:Apology to Mary Lee.jpg|thumb|Very gracious.]]
{{See also|True and Loyal Fanbase}}
{{quote|I have had way over a million fans worldwide since I went online in before [[2000]].|-Chris, [[Mailbag 48]].}}

As overwhelming as Chris's unwarranted self-importance is, it's easy for the novice [[troll|observer]] to get lost in the sea of [[Sonichu (comic)|Sonichu]] shit and assume that he's just confident in his e-fame. "Of course," you say, "he's got a billion hits on [[YouTube]] and a thousand emails in his mailbox. He's going to think he's hot shit, like every other retard on the [[DeviantArt|internet]]."

But nothing sums up Chris's deep and abiding USI like this missive to [[Mary Lee Walsh]]:<ref>[[Mary Lee Walsh#Emails with Mary|Emails with Mary]]</ref>

{{quotebox|Mary, I've slept on it, and [[Chris's Wikipedia profile#The Continuing, Enduring Search|I have realized that note-hanging is not the way to get attention]]. And I don't really want to meet with either you nor Susan, no offense. I'll tell you what, let's forget the meeting, and if you will allow my newsletter to stay in distribution, I will do all of the following:

*I will never hang notes on the wall again.
*I'll consider stopping my Silent Treatment on Susan.
*I'll consider knocking you and Susan up my [[scale of Respect]] each by 2 points (0=No Respect...10=Respect).

Please reply via E-Mail.

Christian C.}}

E-fame just adds a whole new dimension. He was a misunderstood genius before; now he's a misunderstood genius with a personal army:

{{quote|III'M. WOR-KIN'. ON IT! LET ME DO THAT STUPID VIDEO SO I CAN TELL E'RRYBODY, IN MY COMMAND, TO GET EVERYTHIN'- HELP ME GET EVERYTHIN' OFF THE INTERNET!|Chris, [[THAT IS MY HOUSE]]}}

It's so bad now that when Chris meets someone new who claims not to know who he is, he seems skeptical and surprised.<ref>Exchange with the [[Man in the Pickle Suit]], [[Emily Date Conversation Transcript#Meet the Pickle .2801:21:44 - 01:25:29.29|Emily Date Conversation Transcript]]</ref>

{{quote|Y'all should know me by now, but if you don't, I am Christian Weston Chandler, the original creator of Sonichu, the Electric Hedgehog Pokemon, back on March 17th, 2000.|Chris, in his [[CWC's Second Message|second YouTube video]]}}

The instant gratification, instant acknowledgment, and instant attention—good or bad—that has come with his minor e-fame of the last few years has thoroughly convinced Chris that people ''do'' read everything he writes, and that his YouTube messages ''invariably'' get to his target audience.

{{quote|I realize I am famous like a princess|Chris on Twitter in October 2017}}

{{quote|Notable resident in Ruckersville, VA alongside a NASCAR racer, and about the 29,000th most popular individual in this world, so where is the Wikipedia Article about me? ⚡️💙⚡️|Chris on Twitter in August 2018}}

He also describes himself as "managing the varsity team"<ref>[http://archive.sonichu.com/cwcipedia/index.php?title=Issue_7/Page_22]</ref> in high school, when actually he was a waterboy.

But if, even after all of this, you're ''still'' not convinced that Chris has unwarranted self-importance issues, consider this little tidbit: he posted autographed pictures of himself on [[eBay]]. Looking like this<ref>[[:File:Chris-chan 010714.JPG]]</ref> [[Chris_and_health#Hygiene|no]] [[Sweetheart#Will_Chris_ever_have_a_Sweetheart.3F|less]]. Make of that what you will.

===Fixation on self-image===
Chris has created many avatars of himself through several mediums.

<center><gallery>
File:CWCPOGS.jpeg|As pogs.
File:Comic CWC.PNG|[[Christian Weston Chandler (comic character)]].
File:Chris Lego.jpg|As a Lego figure.
File:ThreePieceSetA.jpg|''Super Smash Bros.'' avatar for Christian.
File:ThreePieceSetC.jpg|''Super Smash Bros.'' avatar for Christine.
File:AmiiboSet.jpg|As [[Sonichu Amiibo|Amiibos]]. From left to right, Christian, Chris-chan Sonichu, Christine. Chris sold these through [[Etsy]].
File:Lego Christines.png|Another Lego figure of his 2015 [[Tomgirl]] self.
File:Cwc and vinyl dolls at Cville Pride 2016.jpg|[[Christine Doll]], pictured on left.
File:Chris skylanders avatar.jpg|''Skylanders'' avatar.
File:Skylanders swag.png|A shirt, card and 3D figure of his ''Skylanders'' avatar, costing him $90 from the company.
File:Cwc transformer1.jpg|As a Transformer.
File:Miss Night Star.jpeg ‎|As a ''[[My Little Pony|MLP]]'' character.
File:Christine Night Weston Star Chandler.jpg|It's just getting ridiculous.
File:Chris, Night Star Equestria Girls Mini dolls3.jpg|Christine Doll 2.0, next to Night Star, both blatant self-inserts.
File:ChrisFunkos.jpg|As Funkos.
File:Chris's ego, TSSSF card.jpg|As a [[TSSSF]] card featuring many of his self-inserts.
</gallery></center>

===Persecution complex===
[[Image:Issue4.jpg|thumb|Saint Christian the Martyr, walking through the shadow of the valley of death.]]

Chris has a lot of problems, and even the ones he "takes responsibility for" are still "out of his hands". His [[Nathanael Greene Elementary School|school]] was [[Kick the Autistic|mean to him]], he didn't deserve that [[Song of Christian|F in English]] or the one in [[CADD Chef|CADD]], ''and'' he doesn't deserve the 24/7 [[trolls|trolling]], among other things.

And if that wasn't enough, he thinks every authority figure in the land is conspiring against his [[Love Quest]]:

{{quote|Then in Mid-October, the Quote/Unquote "Dean of Student Services," Mary Lee Walsh, approached me and pulled my sign away from me and told me, "You're NOT ALLOWED TO FIND TRUE LOVE HERE." MY HEART WAS SHATTERED that very moment.|Chris, on his [[User:ChrisChanSonichu_profile#Enter_the_Wicked_Witch_of_the_Private_Villa_of_Corrupted_Citizens|Wikipedia userpage]]}}

It doesn't help that he's engaged in a [[Family Guy|quagmire]] of a war against the [[homo]] rumors that those DAMNED TROLLS keep spreading about him, with a second front versus the [[Chris and copyright|copyright]]-violating [[Liquid Chris|thieves]].

{{quote|It's out of my control! I don't know where to go! I DUNNO KNOW WHERE TA GO!|Chris, [[THAT IS MY HOUSE]].}}

In a [[100 2178|May 8 video]], Chris blames the Greene County's school board for pretty much every misfortune in life -- from being banned from [[The GAMe PLACe]] to becoming the social outcast that we all know and tolerate -- thereby cementing the notion that Chris will never take responsibility for his actions. The only time Chris had actually stepped up and admitted responsibility was the accidental formatting of his [[PS3]].

===Naïveté===
{{Main|Naïve}}

Chris's simple-mindedness and gullibility are legendary. Like [[George W. Bush]], he only deals in absolutes: either you're with him or you're against him. This has been very obvious in his answers to the [[Mailbag]], where he refuses to listen to any talk — even from professionals — about the similarities between [[Asperger's syndrome]] and autism, denies that there are any shortcomings in his work, and shrugs off any advice about how to improve his health or appearance, labeling anyone who suggests he has any kind of shortcoming a troll.

Chris equates honesty with [[Honest Content|divulging every last detail about his life]]. Nothing is too candid for Chris - getting haircuts, drinking his own [[navy]], [[DIRTY, CRAPPED BRIEFS|shitting his pants]], or even giving away his phone number and home address! The only thing he hasn't done with wild abandon is give away his social security number, and when that happens, it probably won't be a surprise to anybody.

His gullibility is astounding. No matter how many times it's happened before, Chris is easily led around by trolls promising [[china]] or threatening his identity. The earlier trolling schemes (such as [[Blanca]], [[PandaHalo]] and [[Jimmy Hill]]) got Chris to jump through hoops and exposed so much information about Chris and his personality that they had to start [[CWCki|this very wiki]] to keep track of it all. Another example of Chris's gullibility is one Miss [[Jackie|Jacklyn Romy]], a 'sweetheart' Chris met earlier in 2011. Despite her obviously being a troll (proven by a mysterious leak of videos that were sent only to Jackie on [[February 2012]]), Chris has re-friended her on Facebook after blocking her the previous April. Only time would've told if we'd end up seeing Chris [[cosplay]]ing or [[Cakefarts|making an ass of himself]] again in a video aimed only at Jackie. Unfortunately, though, it appears to not have happened. It's pretty obvious that Chris had only done this because he believed that he would score with Jackie sooner or later.

In [[2009]] and [[2010]], Chris slowly began to "learn" to distrust trolls or to keep more of his [[PSN|information]] secure. However, many of his trolls believe this is akin to putting a shock collar on an [[Patti|animal]]. Eventually, to stop being shocked (not because they actually understand or care) an animal will start doing as it is told.

===Hubris: the pride before the fall===
[[File:Mother's day 2018 2.jpg|thumb|It's fair to say that Chris is a bit of a narcissist.]]
{{quote|I'd say... I'd say I'm all around. You see, the problem is that I have too many skills that I am good at. You might say that I am a jack of all trades and a master of none.|Chris, [[Mumble 3|right about that last part]]}}

Numerous times, Chris has shown that he believes he has powers and abilities far beyond those of mortal [[slow-in-the-minds|autistics]]. In fact, so much so that this attitude has transcended mere hubris, instead it more resembles mental illness: not only is Chris convinced that his [[Chris and writing|writing]], [[Christian and the Hedgehog Boys|musical]] [[Guitar Hero|talents]], and [[She Came for CWC|art]] are without peer, he also believes he has supernatural powers along the lines of [[Chris and religion|Wicca or Voodoo]].

And he doesn't just have the power to create: his is also the power to destroy. This line of thinking is exemplified by Chris's acceptance that [[Ryan Cash]] committed suicide just because he withheld ''Sonichu'' updates, and would worsen when he believed that his [[curse-ye-ha-me-ha|curse]] actually caused [[Liquid Chris]] and Mary Lee Walsh to have some sort of horror befall them.

But those are just the most insane moments of cognitive dissonance. What about the time he went into hysterics when he didn't get recognition for his art at high school graduation?

{{quote|I should have been Highly Recognized for my ARTISTIC TALENTS I showed in my Many Art Classes for the Award Ceremonies before Graduation Day. I felt crestfallen greatly from not getting recognized for any of my Talents. I EXCELLED IN MATH TOO FOR THE LOVE OF GOD!|Chris, on his [[User:ChrisChanSonichu_profile#Graduation|Wikipedia page]] not realizing that public schools display students' art all the time.}}

Or his reaction to losing the [[Adam Stackhouse|Parappa Contest]]?

{{quote|So that SWORN ON MY AUTISM, JUSTICE WILL BE SERVED TO THE SEVEN PEOPLE OF THOSE FOUR VIDEOS!!!!|Chris, on the [http://web.archive.org/web/20070830114517/http://sonichuchandler.tripod.com/cwcson.htm Sonichu Site]}}

[[Image:How chris sees himself.jpg|thumb|What Chris sees when he looks in the mirror.]]

All of the above is consistent with the behavior of small children, who, isolated from the real world by a lack of comprehension and limited mobility, believe themselves to be godlike beings. This belief is gradually destroyed as the child goes to school and encounters outside authority, leading to their acknowledgment of the fact that they are, in fact, ordinary people. Of course, since Chris is not only autistic but also extremely sheltered, he still manages to cling to this belief by focusing on specific aspects of his life and constructing elaborate fantasy worlds. This is also probably why he sees mundane [[chores]] as [[Father Call|horrific trials of strength and will]]. In psychological terms, this can be referred to as ''psychological neoteny'', which is basically the retention of juvenile traits well into physical maturity.

Also consistent with his childlike mindset is his apparent belief that he has supernatural powers. In Freudian terms, this is referred to as ''omnipotence of thought''. Basically, in the same way he does with religion, Chris cherry-picks elements of his life to validate his fantasy of control, which is more systematically displayed in the Sonichu comics. Taking this into consideration, it's likely that [[Magi-Chan]] is yet another Mary Sue for Chris, serving as a kind of avatar for his desire for ultimate authority. Why he felt it necessary to make [[Reginald Sneasel|yet]] another [[Sonichu (character)|character]] to fill this role is unclear, considering he's already established [[Chris-chan Sonichu|himself]] as the one true God of CWCville.

Another aspect of Chris's arrogance, and again caused by his childish way of viewing [[Virginia|the world]], is visible in [[Alec Benson Leary Phone Call 9|a phone call]] with Alec Benson Leary, creator of [[Asperchu]]. In the call, it is obvious Chris does not follow a mature procedure for developing a stance on issues. Where normally an individual will learn information about the issue and from there decide how they feel about that issue, Chris does it the other way around and decides how he feels about something, then refuses to believe, understand, or even humor any evidence to the contrary. While most people have very strong beliefs in some issues, so much so that they automatically have a prejudice against people believing differently (e.g. [[Barack Obama|politics]], [[religion]], etc.), Chris has this perspective on everything. He takes a position on matters, then finds ways to back it up and ignores all evidence for the opposing viewpoint. This is called a ''[[Wikipedia:confirmation bias|confirmation bias]]''. For example, Chris has decided homos are bad, so he selectively finds [[Leviticus|information]] that backs up his stance on the matter and ignores anything anyone will tell him about why his homophobia is bad and makes him a bad person. He will then go as far as to pretend he can [[Sonichu_10#Curing_Da_Homos|cure homosexuality]] with his own blood. Unless disliking homosexuals means he [[I'm Sorry, Dude|may not get laid]].

This is most apparent when he takes two contrary positions about a similar topic. The obvious example of this is Chris's understanding of the way [[parody]] functions. Chris will defend his right to make Sonichu to the hilt by claiming it is a parody, but he then states that Asperchu is a bad thing because it is "a parody of a parody". As you can see, Chris has decided that he has every right to make Sonichu so he backs this up with statements about his right to parody existing trademarked characters, but conversely he has decided Asperchu is bad, so he supports this position by stating it is a parody of his legitimate work.

A literal example of the 'pride before the fall' would be Chris' series of [[Facebook]] posts between April and June of 2012. In [[April 2012]], Chris believed that he had utterly fooled the trolls when he made a [[Facebook#to_.40cogsdev_from_me.2C_.40CWCSonichu|series]] [[Facebook#Maniacal_Laughter_from_Who_now.3F_Oh.2C_wait.2C_It_Is_ME.21_.3E8D|of]] [[Facebook#Hey.2C_Trollies|posts]] mocking them. He even went so far as to post screenshots of the CWCki forum members talking about it. Note that in several of the screenshots, Chris believed that he had uncovered a scheme to start a poster campaign about him in [[Charlottesville]]. According to his [[Facebook#To_The_Trolls|Facebook post dated 4 June 2012,]] he had called the [[Jerkops|cops]], and basically admitted that he completely fell for it. He then recorded an [[Voicemail_greeting#4_June_2012|angry voicemail greeting]] before quickly deleting it. Compared to [[Voicemail_greeting#30_April_2012|an earlier voicemail he made]], one can clearly see how humbled he was.
[[File:The Captain congratulates Chris for 'providing a good service'.png|thumb|right|In [[Sonichu Special 5]], Chris found a way to twist a situation in which he was [[Guard Dogs|being helped]] into Chris himself doing the helping, ending up with him receiving praise from [[The Captain|a fictionalised version of one of the people trying to help him out]].]]
A more recent example of Chris's pride and ego superseding the efforts of people around him can be seen in [[Sonichu Special 5]], in which [[The Captain]] vociferously praises Chris, flanked by [[Sonichu (character)|his]] [[Rosechu (character)|creations]] - for 'provide[ing] a good service to us all in this world', when in reality, the opposite was true; Chris had been manipulated by the Idea Guys, and The Captain, a member of the [[Guard Dogs]], was the actual person providing said services in attempting to break Chris free of their influence.

===Materialism===
{{quote|I want Julie! Yeah, love is my first priority, but then- but then I want my stuff back!|Chris, caring more about his precious PSN Account and Sonichu website than his [[troll|sweetheart]].}}

It is clear that Chris is a materialist (a common symptom of Narcissistic Personality Disorder), buying and hoarding large amounts of crap that make him feel good about himself. He may even believe that his unhealthy amount of children's toys might attract a [[sweetheart]], when any human being would clearly see that this man is delusional. He also doesn't seem to have a problem with getting money for sitting on his ass, claiming he can get more from his tugboat than he could at an actual job. He has absolutely no concept of money, and believes he is entitled to everything he can buy. This stems from childhood, when Snorlax would take Chris to the toy store and encourage him to talk by giving him toys if he could read their names out loud.<ref>See [[1980s#1989|1989 in Christory]]</ref> Ever since, he's believed that just by being autistic, he deserves everything he can get his grubby hands on.

This mixture of compulsive hoarding, compulsive shopping, and autism is bad news all the way. He compulsively hoards all of his toys and video games because he wants to give them to [[Crystal_Weston_Chandler_(daughter)|his daughter]] in the future. He also seems to enjoy collecting things, which may explain why Pokémon appeals to him. Chris compulsively buys everything he can on the PS3, and is more concerned with trophies than actual gameplay. Most of the games he's downloaded have never been played. But the important thing is that he ''has'' it. Hoarding items in cases other than OCD is a sign of intellectual disability in older children. He may have inherited this behavior from his parents, especially Barb.

===Tender misanthropy===
A "tender misanthrope" is, by definition, "someone who despises humanity in general, but is ever ready to make an exception for the ''real'' people". In other words, an egotist who pretends to be benevolent. While it's obvious that Chris is an egotist, he truly believes that he's benevolent. He is the perfect example of a tender misanthrope, screaming death threats at what he knows of humanity (seeing as the only social contact he gets is from the [[Internet]]) while also believing that he is a kind, loving person who can [[Christian Weston Chandler's FUTURE MESSAGE|give advice]] and [[Pedofork|act as a role model for children]].

Another part of the definition states that "a tender misanthrope feels certain of being able to love real people if only they could be found - or, failing that, to transform existing false people into idealized ''real'' people through social and political programs of the tender misanthrope's own making". The way that Chris treats homos, seeing as he hates them all ([[Mailbag_53#Well,_that_makes_everything_better!|no matter what he says]]) and wants to turn them straight by placing them into co-ed prisons, reprogramming them into straights via concentration camps, or by creating a vaccine that "cures" homosexuality, certainly fits this description. The fact that he also generalizes trolls as homos also support this. If that does not convince you that Chris feels he can make people into what he can emotionally attach himself to, there are also other obvious examples in his unique delivery of his intentions.

===Disregard of rules of conduct online===
{{Main|Chris and the Internet}}
{{quote|DO NOT DELETE, NOR CENSOR, MY BOMBASTIC PROTEST!!!!!!|Chris, in [[List of Christian's edits to Encyclopedia Dramatica#4 September|Encyclopedia Dramatica]].}}

Chris has little regard for the rules of online communities; when he joins up on websites, he tends to do things his way. He assumes that his own niche in these websites is under his absolute control: for example, he assumed that [[Wikipedia]] would allow him to post anything on his personal user page, or that Encyclopedia Dramatica would remove material critical to him if he just asked not-so-nicely. Sites like [[deviantART]] and [[YouTube]] allow community participation; Chris simply disallowed comments, or later on, just ignored every comment he received. Chris also assumes that when other people host websites for him (in case of [[CWCipedia]]), he's given the final say on all matters. His record for getting permabanned is currently at two weeks on [[Flipnote Hatena]] when he foolishly tried to re-upload Flipnotes that had been removed for breaking the rules (without bothering to find out why they had been removed in the first place). His Facebook account encountered a cycle in [[July 2015]] where it would be removed and put back up again; some of Chris's post contained sexual content, such as photos of lizards in amplexus, thumbnails of tribadism, screenshots of sexting, and a drawing in which he was drenched in lemonade through a china-shaped lemon--his description for the picture ''bragged'' about how [[JERKS]] would be offended by it.

===Paranoia===

[[File:BKYA_Quite_Possibly_A_Troll.png|thumb|right|Quite possibly a troll.]]

One of the worst things that comes out of Chris's ego is his bloated sense of paranoia. As mentioned above, Chris has taken to withholding certain information from trolls like an animal being shocked by a shock collar. However, this line of thinking has pushed Chris into believing that the entire world is out to get him. In the early days, it was simple - Jerkops and Mary Lee Walsh were conspiring to stop him from succeeding in his Love Quest. However, after the incident with [[The Wallflower]] and the realization that there are entire webpages devoted to him, it's caused him to see things in a bigger, yet disturbing picture.

As such, Chris has decided to become a recluse, refusing to make friends with anyone unless he knew him in the real world. However, this is a double-edged sword as Chris refuses to interact with anyone in the real world as well. In the real world, if someone spotted Chris and knew him by name, even if they had heard of him from whatever remaining place is left for him to go to, he panics and runs, fearing that the person is actually a troll seeking to spread more information about him across the Internet. As well, if someone wanted to contact Chris through other means, even if that person had no idea who Chris was or what Sonichu was or anything that the trolls had done, Chris will shut them out because he doesn't know who they are and thus, has relegated them to the title of "troll".

A perfect example of this was revealed in a series of Facebook screenshots. While eating at a [[McDonald's]] restaurant, an employee of Burger King spotted him, acknowledged him, then went to mess with his cell phone. Chris went into panic mode, assumed that the worker was actually a troll, then thought the man was "communicating with his own kind" by hopping on a forum. He then proceeded to photograph the man, and talk about him behind his back on Facebook, [[Chris and hypocrisy|ironically doing what he feared the 'troll' would do to him.]]

===Surrendering Information===

If there is one thing that Chris's ego would simply not allow, it's suppressing himself from giving away too much information about himself. If he feels that bragging about something would give him a one-up against the trolls or make himself look good, he'll freely announce it for everyone to hear. The most glaring example of this is this entire wiki, which was created using a lot of information provided by Chris himself. Back in the day, Chris viewed himself as an extremely popular internet celebrity with a 'true and loyal fanbase', and, as such, would divulge a lot of information about himself so people would know him better (inclusive of [[Dox|personal information]] that nobody in their right mind would give away). However, there are times when he would do the opposite and [[Honest Content|surrender information that would make him look horrendously bad]], sometimes without provocation. His enthusiastic revelation of his own [[DIRTY, CRAPPED BRIEFS|fecal incontinence]] is the shining example of this.

Whilst this practice has diminished in recent times with Chris making himself scarce out of fear that trolls would have more [[Tomgirl Pictures|ammo]] to use against him, his habit of needlessly surrendering information still manages to surface. For example, when he claimed to [[Mia Hamm|lose his virginity]], he couldn't help but announce it on his Facebook page, all the while swearing up and down that he would never divulge any details about it to the trolls. Mere weeks later, more details emerged on Facebook, leading to speculation that he actually bought a hooker (since we all know the [[Megan|inevitable]] [[Kacey|end]] result of his Sweetheart Search), which he ended up confirming on 1 May, (along with attending a 'Mythbusters' tour, something which wasn't even brought up but still revealed anyway) all the while claiming to remain button-lipped on the matter. Only time would tell if and when Chris finally reveals everything to silence his nay-sayers. After all, it wouldn't be the first time it's happened. Sure enough, in December 2014, a leaked account of Chris's experience with the hooker was released on the [[Kiwi Farms]]. He just never learns.

In 2013, Chris's habit of needlessly surrendering information returned with a vengeance. Chris threw a temper tantrum on Facebook, and many would have assumed that it was [[Chris and Anger|business as usual]], ''until'' Chris made the fatal mistake of revealing the reason why he went on the warpath; somebody had uploaded his status updates (complete with the ones that were hidden) onto [http://imgur.com/a/1HYJJ an Imgur account.] Aside from the usual whining about how lonely he was, these screencaps not only revealed what he was up to in the silence between 2011 and 2013, but also uncovered a very ugly side of Chris. One post, in particular, revealed that he was angry at the fact that [[Mimms]] had a girlfriend, and demanded that somebody should ''kill her'', simply because Mimms was a "JERK." The fact remains that the one who revealed all of this unsavory information was not the trolls, as Chris would try to have you believe, but ''himself.''

The next year, Chris encountered a man trying to put out a brush fire near his house. However, he believed he was trying to make it even worse, and thus uploaded the [[Brushfire Video]], wherein he wound up dropping the address of the [[Rental House]] in the video title.

===Fishing for sympathy===
{{quote|I... am so... smart! And yet I still have to- still learn everyth- I still n- have so much to learn.<ref>[[CLog 08142017 - More Positive Content]]</ref>}}

In many conversations with Chris, there have been quite a few instances where he would outright fish for sympathy, in the hopes that people would take pity on him and, in so doing, make him feel better about himself. One such example is the Father Call, where Chris constantly talks about the "trials and tribulations" in his life to an unimpressed [[Matthew Devoria]], from whom he was trying to seek approval to date his daughter (note that said "trials and tribulations" amounted to housework and being teased on the internet.) In his [[Jackie_E-mails_23|later E-mail exchanges]] with Jackie, Chris is quick to paint himself as a misunderstood victim whenever Jackie rips him a new one over issues such as his habit of [[Lie|lying]], being a hypocrite and even being [[Women%27s_rights|inconsiderate towards her]]. Even in recent times, he has not cut out this habit, his Facebook entries blame his trolls for making his life a living hell, one, in particular, lamenting that nobody cares about him except for his own mother.

The attention he gets from his mother, Barbara Chandler, and his friend, Anna McLerran is textbook mollycoddling at best. Chris has spent his entire life being catered to by his parents (notably well past the point of social acceptance), to the point where he depends on them to bail him out of the [[Money#Credit_cards|numerous]] [[The_Game_Place|messes]] he gets himself into. It comes as no surprise, then, that this, combined with his [[autism|being autistic]], has poisoned Chris's mind into thinking that this is how everybody should treat him, by default. And if people don't see things his way, he'll be more than happy to point out the heavy burdens he faces daily, almost as if he expects them to instantly take back their mean, mean words and feel sorry for him.

The habit of wanting sympathy is so ingrained in Chris that he instinctively hedges when he makes a positive statement about himself. An example is from a video in which he said, "I am so smart," and immediately followed by downplaying it and saying he still had much to learn.

==War against the ego==
One of the main forces opposing Chris's ego are the white knights. These misguided souls have attempted to get Chris to understand that what he's doing is ridiculous and that he needs to grow up. Instead, he brushed them all aside, assuring himself that he was TRUE and HONEST, and could do no wrong. One of the more popular white knights, [[Vivian Gee]], [[Vivitheg's AIM chat|became a troll]] when she couldn't get through to Chris.

When asked to get [[Chris and psychology|real, psychiatric help]], Chris has said that his church counselor, [[Rocky Shoemaker]], is enough for him, and that she could do so much more than someone with ''an actual degree in that field.'' He seems to believe that because her title includes the word "counselor," she is every bit as qualified as a real doctor (the fact that most pastoral counselors see people for free probably helps as well, since Chris would never spend part of his precious monthly tugboat on something useful when there are video games to buy).

There were even some instances where it seemed that the trolls had made a breakthrough by [[Heart level|breaking Chris]], only for him to get right back up again and continue with his antics. An example of this would be Kacey, who led Chris on for a while until she dropped the bombshell that she was going to marry Liquid Chris, but not before having her father point out every single thing that is wrong with Chris. A normal person would have been utterly devastated by this turn of events, and some would even use the experience to better themselves. Chris, on the other hand, perked right up when he [[Red_Letter_CWC_Certified_Day|obtained a letter 'validating' Sonichu]], forgetting about Kacey in mere days, just like she had predicted.

==Examples of Chris's ego in the real world and in the comic==
[[Image:SchuComic8P68.jpg|thumb|250px|[[Jiggliami]] sums it up nicely.]]
{{Main|Examples of Chris's Ego}}
{{Clear}}

==References==
<references/>

{{Chris and}}