User:Lumber/Brand Loyalty - Revision history

Champthom: /* Overview */

2012-10-02T12:17:18Z

Overview

← Older revision		Revision as of 08:17, 2 October 2012
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	Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even, and perhaps especially, if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty, compulsively entering any contest he encounters and fastidiously collecting various loyalty points, including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].		Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even, and perhaps especially, if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty, compulsively entering any contest he encounters and fastidiously collecting various loyalty points, including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].

			[[Image:Lbpsucks.JPG\|thumb\|left\|Free advertising]]
	Chris seems to struggle to understand the economics of advertisements, instead seeing them as positive features in the media he enjoys. He happily included his own versions of advertisements and product placement for real brands in his [[Homemade Nintendo Power magazine]] and nearly every issue of [[Sonichu]]; he seemed genuinely surprised that Coke, for example, wouldn't want one of his fake Coke ads - "hand-drawn charm" notwithstanding - on the [[Cwcipedia]].		Chris seems to struggle to understand the economics of advertisements, instead seeing them as positive features in the media he enjoys. He happily included his own versions of advertisements and product placement for real brands in his [[Homemade Nintendo Power magazine]] and nearly every issue of [[Sonichu]]; he seemed genuinely surprised that Coke, for example, wouldn't want one of his fake Coke ads - "hand-drawn charm" notwithstanding - on the [[Cwcipedia]].

	He is a vigorous defender of his favored brands in unusual ways, warning his readers not to purchase pirated versions of [[Little Big Planet]] (a PS3 exclusive title) for Xbox 360, despite the fact that this is impossible.		He is a vigorous defender of his favored brands in unusual ways, warning his readers not to purchase pirated versions of [[Little Big Planet]] (a PS3 exclusive title) for Xbox 360, despite the fact that this is impossible.
	~~[[Image:Lbpsucks.JPG\|thumb\|left\|Free advertising]]~~
	{{clear}}		{{clear}}

Lumber: /* McDonald's vs. Burger King */

2012-10-01T18:36:10Z

McDonald's vs. Burger King

← Older revision		Revision as of 14:36, 1 October 2012
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	==[[McDonald's]] vs. [[Burger King]]==		==[[McDonald's]] vs. [[Burger King]]==
			[[Image:Burgerking.jpg\|thumb\|left\|[[Chris and cinematography\|An example of Chris's brilliant camerawork]]]]
	Chris is a lifelong loyal fan of McDonald's and thus dislikes its main competitor, Burger King. McDonald's is a major component of Chris's life. He eats a significant percentage of his meals at the popular fast-food restaurant, considers it the perfect location for a first date, and features it as a location in several issues of Sonichu. One of his most cherished and sickening fantasies involves having sex with his sweetheart in the handicapped bathroom of the local McDonald's. Chris has little love for Burger King, although he certainly never mentioned refusing to eat the food when dragged there by his father, who preferred it to McDonald's. (Bob and Chris apparently did have some trifling dispute about coupons with the manager of their local Burger King, resulting in Chris's bizarre attempt to get his trolls to troll her by creating an article on the CWCki.))		Chris is a lifelong loyal fan of McDonald's and thus dislikes its main competitor, Burger King. McDonald's is a major component of Chris's life. He eats a significant percentage of his meals at the popular fast-food restaurant, considers it the perfect location for a first date, and features it as a location in several issues of Sonichu. One of his most cherished and sickening fantasies involves having sex with his sweetheart in the handicapped bathroom of the local McDonald's. Chris has little love for Burger King, although he certainly never mentioned refusing to eat the food when dragged there by his father, who preferred it to McDonald's. (Bob and Chris apparently did have some trifling dispute about coupons with the manager of their local Burger King, resulting in Chris's bizarre attempt to get his trolls to troll her by creating an article on the CWCki.))

NobleGreyHorse: Mostly grammar edits. It's not especially "ironic" that Sonic replaced The American Rabbit.

2012-09-28T04:11:15Z

Mostly grammar edits. It's not especially "ironic" that Sonic replaced The American Rabbit.

Show changes

Lumber: /* Overview */

2012-09-27T20:06:37Z

Overview

← Older revision		Revision as of 16:06, 27 September 2012
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	Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even and perhaps more so if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].		Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even and perhaps more so if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].

	Chris seems to struggle to understand the economics of advertisements, instead seeing them as positive features in the media he enjoys. He happily included his own versions of advertisements and product placement for real brands in his [[Homemade Nintendo Power]] and nearly every issue of [[Sonichu]].		Chris seems to struggle to understand the economics of advertisements, instead seeing them as positive features in the media he enjoys. He happily included his own versions of advertisements and product placement for real brands in his [[Homemade Nintendo Power magazine]] and nearly every issue of [[Sonichu]].

	He is a vigorous defender of his favored brands in unusual ways, warning his readers not to purchase pirated versions of [[Little Big Planet]] (A PS3 exclusive title) for Xbox 360, despite the fact that this is impossible.		He is a vigorous defender of his favored brands in unusual ways, warning his readers not to purchase pirated versions of [[Little Big Planet]] (A PS3 exclusive title) for Xbox 360, despite the fact that this is impossible.
	[[Image:Lbpsucks.JPG\|thumb\|left\|Free advertising]]		[[Image:Lbpsucks.JPG\|thumb\|left\|Free advertising]]
			{{clear}}

	==[[Sonic the Hedgehog]]==		==[[Sonic the Hedgehog]]==

Lumber: /* Overview */

2012-09-27T20:05:57Z

Overview

← Older revision		Revision as of 16:05, 27 September 2012
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	==Overview==		==Overview==
	[[Image:Rubi 110309.jpg\|thumb\|right\|Chris considered this a reward for drinking thousands of cans of Coke.]]		[[Image:Rubi 110309.jpg\|thumb\|right\|Chris considered this a reward for drinking thousands of cans of Coke.]]
			Chris considers his choice of brands to be a major component of his identity. In general, once Chris has committed to a particular "brand" he will stand by it regardless of its quality. He considers those who abandons a brand in favor of a competitor, such as [[Sonichu]] fans who became fans of [[Asperchu]], to be "hypocrites" Chris seems to consider being a consumer of a particular brand as something like a relationship - at one point clumsily attempting to use a mangled quote from the video game [[Brutal Legend]] to explain this strange belief. Saying that merchandise was like a wedding ring and that as long as there was branded merchandise available fans should stay loyal<ref>[[Download For Play Only]]</ref>.

			Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even and perhaps more so if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].

	Chris ~~considers his choice of brands~~ to ~~be a major component~~ of ~~his identity. In general~~, ~~once Chris has committed to a particular "brand"~~ he ~~will stand by it regardless of its quality~~. He ~~considers those who abandons a brand~~ in ~~favor of a competitor, such as~~ [[~~Sonichu~~]] ~~fans who became fans~~ of [[Asperchu]], to be "hypocrites" Chris seems to consider being a consumer of a particular brand as something like a relationship - at one point clumsily attempting to use a mangled quote from the video game [[Brutal Legend]] to explain this strange belief. Saying that merchandise was like a wedding ring and that as long as there was branded merchandise available fans should stay loyal<ref>[[Download For Play Only]]~~</ref>~~.		Chris seems to struggle to understand the economics of advertisements, instead seeing them as positive features in the media he enjoys. He happily included his own versions of advertisements and product placement for real brands in his [[Homemade Nintendo Power]] and nearly every issue of [[Sonichu]].

	~~Chris~~ is ~~highly susceptible to marketing and branding; he feels strong loyalty to~~ brands ~~even and perhaps more so if they are essentially identical to their rivals. He is drawn~~ to ~~virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including~~ [[~~My Coke Rewards~~]] ~~and~~ [[~~Wikipedia~~:~~McDonald's Monopoly~~\|~~''McDonald's Monopoly''~~]].		He is a vigorous defender of his favored brands in unusual ways, warning his readers not to purchase pirated versions of [[Little Big Planet]] (A PS3 exclusive title) for Xbox 360, despite the fact that this is impossible.
			[[Image:Lbpsucks.JPG\|thumb\|left\|Free advertising]]

	==[[Sonic the Hedgehog]]==		==[[Sonic the Hedgehog]]==

Lumber at 19:51, 27 September 2012

2012-09-27T19:51:31Z

← Older revision		Revision as of 15:51, 27 September 2012
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	==[[Sonic the Hedgehog]]==		==[[Sonic the Hedgehog]]==
	[[Image:0064-ChristianWSonic.jpg\|thumb\|right\|~~Chris becomes friends with a brand.~~]]		[[Image:0064-ChristianWSonic.jpg\|thumb\|right\|A match made in heaven?]]
	Sonic is the quintessential example of Chris's intense brand loyalty. Chris is in many ways the product of Sega's attempt to allow people to feel a personal connection with the electronic appliances. Following Mario's success for Nintendo, Sonic was designed to appeal to young children and act as a mascot for Sega. He was concocted by combining elements from other popular cultural elements of the early 1990s including: Michael Jackson, Bill Clinton, and Santa Claus. Part of Sega's strategy was to employ a multi-pronged marketing technique, including video games, television shows and contests. Chris followed all of these closely and in a fateful moment became the winner of the [[Sonic Watch and Win Sweepstakes]] which cemented Sonic's place of honor with Chris's mind, becoming Chris's "lifelong hero", ironically replacing his previous "life long hero" [[The American Rabbit]]. While Sonic was certainly a popular franchise, particularly in the 1990s, Chris became obsessed with the hedgehog to a level likely unanticipated by Sega. During the 1990s Sonic occupied nearly all of his thinking, serving as an fantasy world in which he could escape from the realities of daily life. Chris would generally combine Sonic with whatever he was doing, whether it was replacing the characters in Goosebumps books with Sonic Characters or combining [[Bionic\|Sonic with Basketball]]. Over the past two decades Chris has purchased nearly every Sonic branded game, toy and dildo and seems to view Sonic as something like an old personal friend.		Sonic is the quintessential example of Chris's intense brand loyalty. Chris is in many ways the product of Sega's attempt to allow people to feel a personal connection with the electronic appliances. Following Mario's success for Nintendo, Sonic was designed to appeal to young children and act as a mascot for Sega. He was concocted by combining elements from other popular cultural elements of the early 1990s including: Michael Jackson, Bill Clinton, and Santa Claus. Part of Sega's strategy was to employ a multi-pronged marketing technique, including video games, television shows and contests. Chris followed all of these closely and in a fateful moment became the winner of the [[Sonic Watch and Win Sweepstakes]] which cemented Sonic's place of honor with Chris's mind, becoming Chris's "lifelong hero", ironically replacing his previous "life long hero" [[The American Rabbit]]. While Sonic was certainly a popular franchise, particularly in the 1990s, Chris became obsessed with the hedgehog to a level likely unanticipated by Sega. During the 1990s Sonic occupied nearly all of his thinking, serving as an fantasy world in which he could escape from the realities of daily life. Chris would generally combine Sonic with whatever he was doing, whether it was replacing the characters in Goosebumps books with Sonic Characters or combining [[Bionic\|Sonic with Basketball]]. Over the past two decades Chris has purchased nearly every Sonic branded game, toy and dildo and seems to view Sonic as something like an old personal friend.

Lumber: big part of it

2012-09-27T19:49:20Z

big part of it

← Older revision		Revision as of 15:49, 27 September 2012
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	{{quote\|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. \|[[Download For Play Only\|Chris, making his thoughts on branding as clear as he can.]]}}		{{quote\|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. \|[[Download For Play Only\|Chris, making his thoughts on branding as clear as he can.]]}}

	'''Brand loyalty''' is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies go to great lengths, generally through advertising, loyalty programs and contest, to establish a brand which consumers will recognize, consider valuable and seek out at the expense of other brands. Due to his difficulty separating [[Chris and reality\|reality and fiction]] Chris tends to consider advertisements to be [[AXE\|literal documentation of a products effectiveness]] rather than intrinsically biased attempts to lure consumers. This, in combination with his [[Autism\|ridged thinking and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands" such as mental disabilities and sexual orientations.		'''Brand loyalty''' is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies go to great lengths, generally through advertising, loyalty programs and contest, to establish a brand which consumers will recognize, consider valuable and seek out at the expense of other brands. Due to his difficulty separating [[Chris and reality\|reality and fiction]] Chris tends to consider advertisements to be [[AXE\|literal documentation of a products effectiveness]] rather than intrinsically biased attempts to lure consumers. This, in combination with his [[Autism\|ridged thinking, fear of change and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands" such as mental disabilities and sexual orientations.

	==Overview==		==Overview==

Lumber: /* Overview */ grammar change

2012-09-27T19:48:09Z

Overview: grammar change

← Older revision		Revision as of 15:48, 27 September 2012
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	Chris considers his choice of brands to be a major component of his identity. In general, once Chris has committed to a particular "brand" he will stand by it regardless of its quality. He considers those who abandons a brand in favor of a competitor, such as [[Sonichu]] fans who became fans of [[Asperchu]], to be "hypocrites" Chris seems to consider being a consumer of a particular brand as something like a relationship~~. At~~ one point ~~Chris~~ clumsily ~~attempted~~ to use a mangled quote from the video game [[Brutal Legend]] to explain this strange belief. Saying that merchandise was like a wedding ring and that as long as there was branded merchandise available fans should stay loyal<ref>[[Download For Play Only]]</ref>.		Chris considers his choice of brands to be a major component of his identity. In general, once Chris has committed to a particular "brand" he will stand by it regardless of its quality. He considers those who abandons a brand in favor of a competitor, such as [[Sonichu]] fans who became fans of [[Asperchu]], to be "hypocrites" Chris seems to consider being a consumer of a particular brand as something like a relationship - at one point clumsily attempting to use a mangled quote from the video game [[Brutal Legend]] to explain this strange belief. Saying that merchandise was like a wedding ring and that as long as there was branded merchandise available fans should stay loyal<ref>[[Download For Play Only]]</ref>.

	Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even and perhaps more so if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].		Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even and perhaps more so if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].

Lumber at 19:46, 27 September 2012

2012-09-27T19:46:10Z

← Older revision		Revision as of 15:46, 27 September 2012
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	{{quote\|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. \|[[Download For Play Only\|Chris making his thoughts on branding as clear as he can.]]}}		{{quote\|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. \|[[Download For Play Only\|Chris, making his thoughts on branding as clear as he can.]]}}

	'''Brand loyalty''' is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies go to great lengths, generally through advertising, loyalty programs and contest, to establish a brand which consumers will recognize, consider valuable and seek out at the expense of other brands. Due to his difficulty separating [[Chris and reality\|reality and fiction]] Chris tends to consider advertisements to be [[AXE\|literal documentation of a products effectiveness]] rather than intrinsically biased attempts to lure consumers. This, in combination with his [[Autism\|ridged thinking and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands" such as mental disabilities and sexual orientations.		'''Brand loyalty''' is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies go to great lengths, generally through advertising, loyalty programs and contest, to establish a brand which consumers will recognize, consider valuable and seek out at the expense of other brands. Due to his difficulty separating [[Chris and reality\|reality and fiction]] Chris tends to consider advertisements to be [[AXE\|literal documentation of a products effectiveness]] rather than intrinsically biased attempts to lure consumers. This, in combination with his [[Autism\|ridged thinking and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands" such as mental disabilities and sexual orientations.
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	==[[Playstation 3]] vs. [[HEXbox]]==		==[[Playstation 3]] vs. [[HEXbox]]==
	[[Image:KillThatHexBawx.jpg\|thumb\|left\|Violence is never the answer.]]		[[Image:KillThatHexBawx.jpg\|thumb\|left\|Violence is never the answer.]]
	Perhaps Chris's best known case of brand loyalty is his sycophantic love of the [[PS3\|Sony PlayStation 3]] and abject hatred for for the [[Xbox\|Microsoft XBox 360]]. While fanboyism for these video game consoles is certainly well known and the rivalry between these products was referred to as a "console war", Chris, as he frequently does, took it to a new level, irrationally hating the Xbox 360 and heaping love and money on Sony. Chris was obsessed with the PS3 long before he was able to purchase one, stating that he would throw out the cure for autism for the $600 hunks of black plastic <ref>[[Pixelated PS3]]</ref>. When he finally bought a PS3, after failing to [[Pixelated PS3\|win it in a contest]], he considered it to be the "ultimate life upgrade". The PS3 and its online component the [[PSN]], where he has spent thousands of dollars, became an extremely important part of every day for Chris. He would use his limited budget to purchase numerous Sony branded accessories including a flat screen TV, a [[PSeye]], PSmove, PSmove sharpshooter and multiple [[Guitar Hero]] controllers. Chris seems to consider the PS3 and its games and accessories to be a genuine life improvements akin to investments rather than a glorified hug box, how these electronic gizmos do anything but distract him remains unclear. On the other hand Chris went to great lengths to express his distaste for the PS3 primary rival: the Xbox 360 or "HEXbox" as he liked to call it. When Chris would propose a videogame such as [[Christian Weston Chandler's Adult Chronicles]], he would make sure to state that it would be for all consoles... HEXbox excepted. Chris went at as far as defacing in store advertisements for the Xbox while yelling "kick that hex-bawx" <ref>August 2010</ref> and frequently lashing out at those who appeared to like or be affiliated with the Xbox. Chris's reasons for hating the Xbox 360 was never clearly defined. When pressed for answers, Chris would generally cite Xbox Live's (Xbox's online component) cost or the infamous "[[Wikipedia:Red_ring_of_death#.22General_Hardware_Failure.22_errors\|red ring of death]]" <ref>[[Mailbag 5]]</ref> He would later admit that his anger stemmed from jealousy over being unable to afford an original Xbox and that the aforementioned reasons were merely excuses<ref>[[Jackie E-mails 14]]</ref>. Though he later softened his stance against the Xbox under the influence of [[Jackie]], the rivalry between the consoles and Chris's loyalty towards Sony was at its peak during the height of Chris trolling. This caused his hatred to become well known and the Xbox 360 to become a bit of a mascot for trolls. Chris also associated the Xbox with trolls, depicting [[Alec Benson Leary]] as an Xbox user.		Perhaps Chris's best known case of brand loyalty is his sycophantic love of the [[PS3\|Sony PlayStation 3]] and abject hatred for for the [[Xbox\|Microsoft XBox 360]]. While fanboyism for these video game consoles is certainly well known and the rivalry between these products was referred to as a "console war", Chris, as he frequently does, took it to a new level, irrationally hating the Xbox 360 and heaping love and money on Sony. Chris was obsessed with the PS3 long before he was able to purchase one, stating that he would throw out the cure for autism for the $600 hunks of black plastic <ref>[[Pixelated PS3]]</ref>. When he finally bought a PS3, after failing to [[Pixelated PS3\|win it in a contest]], he considered it to be the "ultimate life upgrade". The PS3 and its online component the [[PSN]], where he has spent thousands of dollars, became an extremely important part of every day for Chris. He would use his limited budget to purchase numerous Sony branded accessories including a flat screen TV, a [[PSeye]], PSmove, PSmove sharpshooter and multiple [[Guitar Hero]] controllers. Chris seems to consider the PS3 and its games and accessories to be a genuine life improvements akin to investments rather than a glorified hug box, how these electronic gizmos do anything but distract him from reality remains unclear. On the other hand Chris went to great lengths to express his distaste for the PS3 primary rival: the Xbox 360 or "HEXbox" as he liked to call it. When Chris would propose a videogame such as [[Christian Weston Chandler's Adult Chronicles]], he would make sure to state that it would be for all consoles... HEXbox excepted. Chris went as far as defacing in store advertisements for the Xbox while yelling "kick that hex-bawx" <ref>August 2010</ref> and frequently lashing out at those who appeared to like or be affiliated with the Xbox. Chris's reasons for hating the Xbox 360 was never clearly defined. When pressed for answers, Chris would generally cite Xbox Live's (Xbox's online component) cost or the infamous "[[Wikipedia:Red_ring_of_death#.22General_Hardware_Failure.22_errors\|red ring of death]]" <ref>[[Mailbag 5]]</ref> He would later admit that his anger stemmed from jealousy over being unable to afford an original Xbox and that the aforementioned reasons were merely excuses<ref>[[Jackie E-mails 14]]</ref>. Though he later softened his stance against the Xbox under the influence of [[Jackie]], the rivalry between the consoles and Chris's loyalty towards Sony was at its peak during the height of Chris trolling. This caused his hatred to become well known and the Xbox 360 to become a bit of a mascot for trolls. Chris also associated the Xbox with trolls, depicting [[Alec Benson Leary]] as an Xbox user. Even though he has recanted much of his hatred towards the XBOX 360 he has not made the choice to purchase one despite spending the vast majority of his money on video games.

	Ironically Chris once felt similar hatred towards the Sony PS 1 and 2 which were at that time rivals to his beloved Nintendo N64 and GameCube respectively. His hatred for Sony and its gaming products, described by Chris as equal to his contemporary hatred of Microsoft, evaporated when he purchased a PS 1 at an SPCA rummage sale for a "bargain." He intended to sell it for profit, but instead played it and found it to be enjoyable. Instead of learning from this, discovering that rival consoles can be equally enjoyable, Chris simply became a Sony fanboy and began hating Microsoft.<ref>[[Jackie E-mails 14]]</ref>		Ironically Chris once felt similar hatred towards the Sony PS 1 and 2 which were at that time rivals to his beloved Nintendo N64 and GameCube respectively. His hatred for Sony and its gaming products, described by Chris as equal to his contemporary hatred of Microsoft, evaporated when he purchased a PS 1 at an SPCA rummage sale for a "bargain." He intended to sell it for profit, but instead played it and found it to be enjoyable. Instead of learning from this, discovering that rival consoles can be equally enjoyable, Chris simply became a Sony fanboy and began hating Microsoft.<ref>[[Jackie E-mails 14]]</ref>

Lumber: fix

2012-09-27T19:44:01Z

fix

← Older revision		Revision as of 15:44, 27 September 2012
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	{{quote\|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. \|[[Download For Play Only\|Chris making his thoughts on branding as clear as he can.]]}}		{{quote\|You gotta have merchandise because it's like a wedding ring for the product. And it makes it- and then the fans will- will continue to support you as long as you have the merchandise a- it's like a wedding ring. \|[[Download For Play Only\|Chris making his thoughts on branding as clear as he can.]]}}

	'''Brand loyalty''' is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies go to great lengths, generally through advertising, loyalty programs and contest, to establish a brand which consumers will recognize, consider valuable and seek out at the expense of other brands. Due to his difficulty separating [[Chris and reality\|reality and fiction]] Chris tends to ~~take~~ advertisements to be [[AXE\|literal documentation of a products effectiveness]] rather than intrinsically biased attempts to lure consumers. This, in combination with his [[Autism\|ridged thinking and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands" such as mental disabilities and sexual orientations.		'''Brand loyalty''' is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies go to great lengths, generally through advertising, loyalty programs and contest, to establish a brand which consumers will recognize, consider valuable and seek out at the expense of other brands. Due to his difficulty separating [[Chris and reality\|reality and fiction]] Chris tends to consider advertisements to be [[AXE\|literal documentation of a products effectiveness]] rather than intrinsically biased attempts to lure consumers. This, in combination with his [[Autism\|ridged thinking and attraction to routine]], has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands" such as mental disabilities and sexual orientations.

	==Overview==		==Overview==
	[[Image:Rubi 110309.jpg\|thumb\|right\|Chris considered this a reward for drinking thousands of cans of Coke.]]		[[Image:Rubi 110309.jpg\|thumb\|right\|Chris considered this a reward for drinking thousands of cans of Coke.]]
	Chris is drawn to virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].

	In general, once Chris has committed to a particular "brand" he will stand by it regardless of the facts or the quality of the product. He considers anyone who abandons a brand to be a "hypocrite," although he has been known to soften his stance over the course of many years. Chris seems to consider being a consumer of a particular brand as something like a relationship. At one point Chris clumsily attempted to use a mangled quote from the video game [[Brutal Legend]] to explain this strange belief. Saying that merchandise was like a wedding ring and that as long as there was branded merchandise available fans should stay loyal<ref>[[Download For Play Only]]</ref>.

	Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even and perhaps more so if they are essentially identical to their rivals.		Chris considers his choice of brands to be a major component of his identity. In general, once Chris has committed to a particular "brand" he will stand by it regardless of its quality. He considers those who abandons a brand in favor of a competitor, such as [[Sonichu]] fans who became fans of [[Asperchu]], to be "hypocrites" Chris seems to consider being a consumer of a particular brand as something like a relationship. At one point Chris clumsily attempted to use a mangled quote from the video game [[Brutal Legend]] to explain this strange belief. Saying that merchandise was like a wedding ring and that as long as there was branded merchandise available fans should stay loyal<ref>[[Download For Play Only]]</ref>.

			Chris is highly susceptible to marketing and branding; he feels strong loyalty to brands even and perhaps more so if they are essentially identical to their rivals. He is drawn to virtually every attempt at generating brand loyalty. Compulsively entering any contest he encounters and fastidiously collecting various loyalty points including [[My Coke Rewards]] and [[Wikipedia:McDonald's Monopoly\|''McDonald's Monopoly'']].

	==[[Sonic the Hedgehog]]==		==[[Sonic the Hedgehog]]==