Template:Article of the now
Brand loyalty is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies use advertising, loyalty programs, product placement and contests to establish a brand which consumers will recognize, consider valuable, and seek out at the expense of other brands. Due to his difficulty separating reality and fiction Chris tends to consider advertisements to be literal documentation of a product's effectiveness rather than intrinsically biased attempts to lure consumers. This, in combination with his rigid thinking, fear of change and attraction to routine, has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands," such as mental disabilities and sexual orientations.
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This template sits pride of place on the CWCki Main Page. It is a way of displaying some of the better quality articles on the CWCki. It is not usually the article that describes the most recent Chris-related event, though it often can be. Suggestions for new articles to be displayed here can be discussed either on this template's talk page, or on the CWCki:Community Portal.