User:Lumber/Brand Loyalty
Chris and Brand Loyalty
Brand loyalty is a consumer's commitment to continually purchasing a product or service from a particular company or business. Companies go to great lengths, generally through advertising, to establish a brand which consumers will recognize, consider valuable and seek out at the expense of other brands. Due to his difficulty separating [[|Chris and reality|reality and fiction]] Chris tends to take advertisements to be literal documentation of a products effectiveness rather than intrinsically biased attempts to lure consumers. This in combination with his ridged thinking and attraction to routine has led Chris to have intense brand loyalty for certain products as well as hatred for their perceived rivals. His loyalty even extends to areas that would not normally considered "brands" such as mental disabilities and sexual orientations. In general, once Chris has committed to a particular "brand" he will stand by it regardless of the facts and considers anyone who abandons a brand to be a "hypocrite," although he has been known to soften his stance over many years.
PS triple and HEXbox
Perhaps Chris's best known case of brand loyalty is his sycophantic love of the Sony PlayStation 3 and abject hatred for for the Microsoft XBox 360. This rivalry was at its peak during the height of his trolling and thus it is most Chris considered his PS3 to be the "ultimate life upgrade" and even claimed that he would throw out the cure for autism in exchange for one of the $600 hunks of black plastic.[1] The PS3 and its online component the PSN, where he has spent thousands of dollars, are an extremely important part of every day for Chris. On the other hand Chris went to great lengths to express his distaste for the PS3 primary rival: the Xbox 360 or "HEXbox" as Chris liked to call it.