Sega
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Sega Corporation (Japanese: 株式会社セガ Kabushiki gaisha Sega) is a multinational video game company and former console manufacturer from Tokyo, Japan, formed in 1960. They are responsible for popular game series such as Sonic the Hedgehog, Yakuza, House of the Dead, Sakura Wars, Bayonetta, and many others.
To say the least, Sega is an extremely important company to Chris, as without them, we wouldn't have seen Sonic the Hedgehog, and thus indirectly Sonichu.
Sega and Chris
Chris, at one point, owned every Sega console and add-on from the Genesis (or Mega Drive outside of North America) to the Dreamcast. His growing collection as a kid was significantly boosted in 1993, when he won the Sonic the Hedgehog Watch & Win Sweepstakes, adding $1,000 worth of Sega games and consoles to his collection. Chris remained loyal to Sega up to their exit from the console business in 2001, and still purchases games developed and/or published by them--even if he hates them.