Sweetheart from the Ground-Up
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Sweetheart from the Ground-Up is a CWC-ism Chris uses to explain the type of woman he wants. He apparently finds this term so clever that he uses it incessantly. He may think that it rhymes.
Although his meaning with this phrase is that he wants a gal pal who will eventually become a sweetheart,[1] to all other human beings it sounds like he wants to chain a young woman in his basement and brainwash her into loving him. This is one of thousands of reasons why non-inflatable women won't touch him.